Senior Manager, Brand Partnerships

About the Role

Key Responsibilities

• Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross-functional integration and optimization.
• Work in partnership with our Global Marketing organizations to operationalize our large global partnerships e.g. Nike, F1 and more.
• Manage identification, evaluation and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third-party promotional programs and strategic alliances.
• Build and maintain processes that support and sustain our partner marketing strategy deployment across functions (sales, marketing, LEGO Retail, LEGO Agency, Model Shop).
• Collaborate with brand marketing team to provide counsel, guide and manage partner programs that support business objectives.
• Lead Merlin Affairs integration with Americas marketing as primary liaison to North American LEGOLAND attractions, maintaining positive, ongoing, collaborative relationships.
• Serve as LEGO and LEGOLAND brand champion within marketing planning processes, driving integration of core themes and brand priorities into LEGOLAND experiences and ensuring LEGOLAND inclusion and optimization in brand programs.
• Strategically guide preparation, context and agenda setting for LEGO Systems/LEGOLAND North America top-to-top meetings.

Requirements

• Proven experience in a marketing role (agency experience preferred) managing brand partnerships for large retail and/or consumer packaged goods brand(s).
• Experience in a larger, matrixed organization working with large scale external partners.
• Experience in toys, kids and family entertainment or media preferred.
• Strategic problem solver, skilled in envisioning solutions and developing sound activation plans and related processes.
• Strong project management and planning abilities.
• Ability to multi-task several priorities simultaneously.
• Negotiation and decision-making skills.
• Results oriented collaborator.
• Self-starter with great instincts.
• Excel in relationship management and teamwork.
• Polished, professional presence, poise, confidence and the ability to articulate messages in a clear, concise and enthusiastic manner.
• Solid understanding of the marketing ecosystem and track record integrating marketing functions (e.g. PR, social, experiential, paid media, retail marketing).
• Demonstrated ability/experience in presentations internally and externally.

Nice to Have

• Experience in toys, kids and family entertainment or media.

Qualifications

• Experience managing brand partnerships for large retail and/or consumer packaged goods brands.
• Experience working in a large, matrixed organization with external partners.
• Experience in toys, kids, and family entertainment or media (preferred).

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to wellbeing initiatives and programs, including the Headspace App.
• Generous colleague discount from day 1.
• Bonus scheme eligibility based on goals achieved.
• Hybrid working model with an average of 3 days per week in the office.
• Workplace location flexibility and support for diverse life situations.