Senior Manager, Brand Strategy

About the Role

Key Responsibilities

• Develop and lead brand strategies and architecture that elevate the visibility, reputation, and impact of the product lines to drive business results.
• Translate brand strategies into actionable guidelines adopted by creative services, product marketing, and product teams to ensure consistent visual, verbal, and written brand identity across all channels.
• Lead the rebranding of product lines that are not compliant with the new brand strategies.
• Collaborate with the Society's Communications and Marketing teams to ensure alignment between Society and Division brand guidelines.
• Ensure brand efforts are grounded in insight, creative thinking, and a shared narrative reflecting the Division's mission.
• Leverage market research to understand audience perceptions, competitive positioning, and market opportunities.
• Design and execute Division-level integrated marketing campaigns to build awareness, increase engagement, and expand influence.
• Manage the internal creative services team and work with external agencies.
• Set objectives and key results for brand marketing initiatives; monitor brand performance; and refine strategies based on insights.
• Educate, mentor, and deliver cross-functional training on brand principles and best practices.

Requirements

• 10+ years of experience in brand strategy or product marketing, preferably in scholarly publishing or technology solutions.
• At least 4 years in a people-leadership role at a multi-division organization.
• Demonstrated success in developing and managing brand identity and positioning, ideally in a B2B or B2C product environment.
• Experience with complex rebranding efforts across multiple product lines.
• Proven ability to manage multiple projects, timelines, and stakeholders.
• Experience guiding creative development, campaign planning, managing creative agency vendors, and creating breakthrough creative, voice, and positioning.
• Experience leading brand efforts across different geographies and cultural contexts, with a preference for international market experience.
• Exceptional communication and listening skills, with the ability to build alignment and navigate challenges.
• High emotional intelligence, diplomacy, and collaboration skills.

Nice to Have

• Experience working in or supporting international markets.

Qualifications

• College degree or equivalent experience or formal training.

Benefits & Perks

• A reasonable rate of compensation between $140,000 - $190,000 per year.
• Significant presence in the Washington, DC office with hybrid work arrangements.
• Relocation assistance available.
• Minimal travel required within the US, primarily between Columbus, OH and Washington, DC, with additional travel for meetings and conferences.