Senior Manager Commerce Marketing - Grocery

About the Role

Key Responsibilities

• Lead the development and execution of shopper marketing strategies and plans for Tyson's brands to meet Grocery team and brand objectives.
• Understand Grocery Channel strategies, analyze consumer insights and trends to identify key opportunities, and develop annual plans for retail partners.
• Conduct annual planning workshops with Tyson Brand Teams and Tyson Sales Teams.
• Develop programs with a strong return on investment and analyze past program performance.
• Manage and maintain annual budgets and secure alignment among key stakeholders including Tyson Marketing Analytics, Sales Teams, Brand Teams, and Retailer Marketing and Merchandising Teams.
• Engage Tyson's Shopper Insights Team to provide insights-based rationale for plans.
• Conduct Strategic Business Analyses and identify Key Business Drivers for program performance.
• Develop and execute launch plans for Tyson innovation brands.
• Manage the Grocery Shopper Marketing Team and coordinate with agency partners.
• Provide weekly commentary, recommendations, and optimizations based on Marketing Analytics reporting.
• Manage relationships with internal teams, agencies, and external partners to execute programs.
• Manage Team Travel Expense budget.
• Perform other duties as assigned.

Requirements

• BS in marketing or another business-related field; MBA preferred.
• 7+ years of experience in marketing, sales, insights, and/or agency within Food or Consumer Packaged Goods industry.
• Experience working with Grocery retailers, advertising agencies, and marketing brands in a retail environment.
• Strong understanding of Grocery Retailers and Retailer Media Networks.
• Excellent verbal and written communication skills, with strong public speaking abilities.
• Proficiency in Microsoft Office, especially Excel, and experience with syndicated data systems like Nielsen, Mintel, or Retail Link.
• Strong project management, troubleshooting, and problem-solving skills.
• Ability to lead teams, influence others, and work cross-functionally with diverse teams.
• Experience managing agency relationships from creative concept to execution.
• Supervisory experience managing up to 3 team members and coordinating with agency teams.
• Ability to motivate, delegate, and develop team members.

Nice to Have

• Food or CPG experience.
• Past Shopper Marketing experience.

Qualifications

• Educational background in marketing or related business field; MBA preferred.

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits