Senior Manager, Consumer Engagement

About the Role

Key Responsibilities

• Lead the development and execution of breakthrough, best-in-class advertising and land powerful brand activation plans for multiple brands within the Campbell's Snacks portfolio.
• Drive cultural relevance and measurable impact through integrated consumer engagement strategies.
• Translate business and marketing objectives into clear, inspiring activation briefs and strategies.
• Develop and execute integrated, insight-driven campaigns that advance brand strategy and deliver powerful creative.
• Provide strategic direction to the Integrated Agency Team, ensuring creative ideas are consistently applied across all consumer touchpoints.
• Align cross-functional teams (Media, PR, Social, Omni Shopper, Insights) and external agencies for seamless execution.
• Manage lead creative agency relationships, providing real-time feedback and maintaining healthy timelines.
• Lead tactical activation components including talent partnerships, budget pacing, production timelines, and PO management.
• Partner with Insights and Media teams to evaluate campaign effectiveness and optimize content strategy.
• Create compelling pre- and post-launch marketing communications for internal stakeholders.
• Lead capability-building initiatives across the organization, such as training sessions and best practice sharing.
• Support foundational brand work including brand pyramids and guardrails.

Requirements

• 5+ years of experience in Integrated Marketing or agency roles, preferably within food/CPG.
• Bachelor's degree.
• Proven ability to evaluate advertising strategies and creative for brand alignment.
• Experience building integrated activations across creative, digital, social, PR, and media.
• Strong project, budget, and time management skills with attention to detail.
• Understanding of traditional media, digital, social, and consumer promotions.
• Excellent communication and presentation skills; ability to influence across all levels.
• Ability to work independently and collaboratively to define problems, develop solutions, and drive decisions.
• Skilled at managing multiple priorities with high-quality output.

Nice to Have

• Experience integrating retail into consumer engagement strategies.
• Familiarity with talent partnerships and managing talent residuals.
• Experience leading internal training and capability-building initiatives.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Target base salary range between $139,000-$199,900 depending on location, experience, and skills.
• Competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.
• Unlimited sick time, paid time off, and holiday pay.
• Access to fitness center, on-site day care, and company store (where applicable).
• Employee Resource Groups and community giving programs.