Senior Manager, Consumer Marketing

About the Role

Key Responsibilities

• Develop and execute consumer marketing strategies aligned with brand goals and consumer needs.
• Execute omnichannel campaigns across digital, TV, social, print, and in-office media to reach broad and diverse consumer populations.
• Evaluate campaign performance across media and digital channels, deriving insights and optimizing campaigns.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Communicate data insights in a clear and impactful manner to diverse stakeholders.
• Manage and collaborate with media and creative agencies to deliver high-quality, on-brand, and timely deliverables.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Requirements

• Bachelor's degree; Advanced degree (MBA, Masters, etc.) is a plus.
• Minimum of 5-7 years of pharmaceutical industry experience in digital agency, marketing, omnichannel engagement or related function.
• 3 - 5 years of consumer marketing experience.
• Demonstrated success in digital campaign development and execution.
• Experience with digital landscape and development of digital patient journeys.
• Knowledge of website and advertising analytics tools, up to date with the latest trends & best practices in digital marketing and measurement.
• Proficiency in digital campaign execution, SEO/SEM, CRM, and social media.
• Strong understanding of content approval workflows, digital asset management, and MLR/RC review processes.
• Ability to manage campaign calendars, budgets, and agency scopes with operational precision.
• Launch experience preferred.
• Experience managing media operations including media planning, buying, trafficking, and performance tracking, is a plus.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication skills and ability to interface with all levels of colleagues, management, and outside agencies.
• Strong analytical capabilities to evaluate various data sets to transform into actionable insights.
• Technology savvy, business oriented and nimble learning abilities.
• Ability to lead through influence and use teamwork to work cooperatively toward most effective solutions.
• Experience managing vendor relationships.
• Ability and willingness to travel approximately 10-20% of the year.
• Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ.
• Office presence required at least 3 days per week.

Nice to Have

• Experience managing media operations including media planning, buying, trafficking, and performance tracking.

Qualifications

• Bachelor's degree; Advanced degree (MBA, Masters, etc.) is a plus.

Benefits & Perks

• The base salary range for this full-time position is $140,000-$170,000.
• Additional compensation may include benefits, vehicle allowance, bonus, long-term incentive.