Senior Manager, Consumer Marketing Neuroscience

About the Role

Key Responsibilities

• Lead development and execution of patient digital marketing initiatives, including social media, point of care, display, and other digital channels.
• Partner with the Director of Consumer Marketing during TV production planning to ensure capture and use of digital first assets across applicable digital and social channels.
• Own and optimize the CRM program (email/SMS), working closely with key stakeholders to review performance and provide data-driven recommendations.
• Support the evolution of message maps that integrate customer type, segmentation, and site of care.
• Work with internal cross functional groups, including Omnichannel, Patient Services, Customer Experience, Production, Legal, Regulatory, and medical partners to ensure integration and compliance.
• Help manage day-to-day agency relationships and timelines to ensure on-time, on-budget delivery of assets and programs.
• Support the development of compelling content and storytelling that reflects patient needs, motivations, and emotional drivers.
• Monitor campaign performance and collaborate with Analytics and Omnichannel teams to provide optimization recommendations.
• Serve as a patient champion, advocating for patient-centric marketing approaches across the brand team.
• Stay current on industry trends in digital health, social media, and CRM to recommend innovative approaches to patient engagement.

Requirements

• Bachelor's degree required; MBA or related graduate degree preferred.
• 6+ years of pharmaceutical marketing or relevant experience, with at least 3 years in patient/consumer-facing roles.
• Strong background in digital marketing and CRM strategy; experience with a broad set of social media platforms and content development a plus.
• Demonstrated ability to lead cross-functional projects and work within a matrix environment.
• Experience managing external agencies and vendors.
• Excellent communication, project management, and organizational skills.
• Ability to balance strategic thinking with operational execution.
• Passion for mental health, patient engagement, and improving the patient experience within psychiatry.

Nice to Have

• Experience with a broad set of social media platforms and content development.

Qualifications

• Educational background including a bachelor's degree; MBA or related graduate degree is preferred.

Benefits & Perks

• Medical, pharmacy, dental, and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support.
• Work-life programs including paid national holidays, optional holidays, Global Shutdown days, up to 120 hours of paid vacation, and paid days to volunteer.
• Sick time off, summer hours flexibility, parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources.
• Other perks like tuition reimbursement and a recognition program.