Senior Manager, Digital Category Analytics

About the Role

Key Responsibilities

• Leverage data to shape business strategies, prioritize initiatives and make recommendations to constantly improve the digital experience and optimize business
• Guide digital plan and forecast work across all categories in partnership with Finance, Corporate Planning, and MP&A
• Drive analysis to optimize the P&L and guide analysis to deliver on sales and profit targets in partnership with Finance
• Measure business results versus forecast and incorporate insights into future forecast iterations
• Lead site traffic and conversion planning in partnership with Marketing, connecting insights across web analytics, sales, and margin data
• Lead digital analysis for site merchandising, services, and omni programs to guide data-driven decision making
• Uncover pressing business needs requiring analytical insight, scope and conduct analysis, and translate findings into actionable results
• Manage a team of Analysts focusing on assigned categories/businesses, guiding analysis approach, scoping, prioritization, and modeling
• Measure effectiveness of digital promotions and partner with site merchandising to plan promotions balancing sales and margin targets
• Communicate digital insights and customer behaviors to key stakeholders
• Champion an iterative, test and learn mindset across the team
• Demonstrate strong decision-making skills and translate analysis findings into business strategies
• Manage all aspects of performance and development of direct reports to encourage professional growth

Requirements

• Bachelors degree in Business, Marketing, Finance, Analytics, Merchandising or equivalent work experience
• 5+ years working in retail, preferably ecommerce
• 2+ years managing direct reports
• Strong communication and leadership skills
• Strong analytical and organizational skills
• Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics)
• Knowledge of the digital customer funnel
• Ability to understand and synthesize quantitative and qualitative data to make decisions and recommend solutions
• Ability to tell stories with data
• Excellent time management, multi-tasking, and organizational skills
• High degree of internet savvy, curiosity and enthusiasm for digital trends
• Excellent problem solving skills to identify, analyze, and propose solutions to technical and business issues
• Ability to work in a fast-paced, self-starter environment managing multiple work streams
• Strong computer skills, including proficiency with Microsoft Office applications, especially Excel and Word

Nice to Have

• Experience with site merchandising, services, and omni-channel programs
• Experience in guiding digital promotions and marketing strategies

Qualifications

• Bachelor's degree in relevant field or equivalent work experience
• Minimum 5 years of retail/ecommerce experience
• Minimum 2 years managing direct reports

Benefits & Perks

• Pet friendly environment, bring your pets to work
• On-site Dog Park
• "Top Dog" gym with equipment, fitness classes, massage therapists and personal trainers
• "Sit & Stay" Café serving fresh breakfast and lunch options
• On-site coffee bar
• "Lil’ Paws" learning center and onsite paid daycare facility
• Volunteer events with PetSmart Charities
• Access to PetSmart benefits and resources