Senior Manager, Digital Fulfillment

Capitol Broadcasting Company

Raleigh, NC

Full Time

Senior

about 1 month ago

Job Description

About the Role

We're looking for a Sr. Manager, Digital Fulfillment to lead the execution arm of our digital advertising operations. You'll be the expert in launching, optimizing, and reporting on campaigns across platforms like The Trade Desk, while mentoring a growing team of campaign managers. This is a hands-on leadership role that blends tactical execution with strategic process design. You'll ensure every campaign runs smoothly, meets its goals, and reflects WRAL's commitment to precision and performance. Your primary objective is to deliver outstanding campaign performance and client satisfaction.

Key Responsibilities

Configure, launch, and optimize on-site and off-site digital advertising campaigns, focusing on driving measurable business outcomes.
Serve as the highest-level expert on The Trade Desk and other DSP platforms, overseeing campaign setup, QA, and optimization.
Develop and implement fulfillment workflows to ensure consistency, speed, and scalability across all campaigns.
Partner with Sales and Strategy teams to interpret client goals, translate them into platform tactics, and ensure flawless execution.
Monitor pacing, troubleshoot delivery issues, and guide campaign optimization based on performance data.
Create and maintain SOPs, QA checklists, trafficking templates, and best practice documentation.
Own campaign analytics and reporting—turning insights into actionable recommendations for internal teams and clients.
Lead, mentor, and grow a team of Campaign Managers; foster a culture of accountability, curiosity, and continuous improvement.
Stay informed on DSP updates, ad tech innovation, and fulfillment trends; ensure our operations stay cutting-edge.

Requirements

4+ years of hands-on experience in digital marketing or advertising operations, preferably with a Demand Side Platform such as The Trade Desk.
Experience managing or mentoring a team in a digital ad ops or fulfillment environment.
Comprehensive understanding of digital campaign execution, including audience targeting, bidding strategies, creative specifications, and pixel implementation.
Strong organizational skills with a proven ability to build scalable systems and processes that support growth and efficiency.
Familiarity with tools like GAM, DV360, Meta Ads Manager, or similar is a plus.
Analytical mindset with the ability to interpret and act on performance data.
Excellent communicator and collaborator across departments and with external partners.
Attention to detail with a high bar for quality control and process integrity.

Nice to Have

Prior experience mentoring or leading junior team members.
Working knowledge of HTML, CSS, JavaScript, or Typescript (for troubleshooting campaign tags and identifying CSS selectors).

Qualifications

4+ years of experience in digital marketing or advertising operations.
Experience with Demand Side Platforms like The Trade Desk.
Experience managing or mentoring teams in a digital ad ops environment.

Benefits & Perks

Competitive salary based on experience.
Benefits package including: comprehensive health insurance plan options, vision and dental insurance, company sponsored life insurance, and numerous voluntary benefit options such as legal plans, pet insurance, discounted home and auto.
401K with company match.
Generous paid time off and 9 paid company holidays.
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Working at Capitol Broadcasting Company

Capitol Broadcasting Company is committed to creating an inclusive environment for all employees and applicants. They value a dynamic, supportive, and growth-oriented work environment, emphasizing professionalism, innovation, and community engagement.

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