Senior Manager - Digital Marketing

TDS Telecommunications

Full Time

Senior

112k-182k

20 days ago

Job Description

About the Role

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. We are excited to share a newly created position on our marketing team that can work remotely in any of the states in which TDS Telecom operates! The Senior Manager - Digital Marketing will lead the development and execution of a comprehensive digital marketing strategy that builds brand equity, drives customer acquisition, and supports revenue growth. This dynamic role is responsible for defining the brand's digital presence, creating and executing go-to-market plans, and building a high-performing digital marketing team.

Key Responsibilities

Oversee the creation of digital content across channels (social, email, paid media, SEO).
Ensure brand consistency and high-quality creative execution across all digital touchpoints.
Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns.
Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies.
Define and implement the digital marketing strategy aligned with business objectives.
Develop customer segmentation strategies and value propositions to guide campaign planning.
Create and execute go-to-market plans for products and services that meet performance goals.
Establish measurable goals, manage budgets, and oversee digital marketing effectiveness.
Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience.
Oversee the TDS brand to ensure a consistent and impactful company image across all markets.
Advise on and oversee media buying strategy across digital platforms.
Use customer segmentation, buying behavior, and competitor insights to inform planning.
Manage relationships with external agencies and vendors.
Optimize media spend based on performance data and business priorities.
Partner with Product Management, Sales, and other stakeholders to launch new products and technologies.
Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives.

Requirements

Bachelor's degree (or higher) -OR- 4+ years in professional experience.
8+ years' experience in digital marketing.
2+ years' experience in a leadership role.
Proven experience building and scaling digital marketing teams.
Deep understanding of digital channels including SEO, SEM, social, content, and programmatic media.
Strong proficiency in Salesforce Marketing Cloud and analytics platforms (e.g., Google Analytics).
Experience managing agencies and cross-functional teams.
Excellent communication, leadership, and project management skills.
Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

Nice to Have

Master's degree preferred.

Benefits & Perks

Medical Coverage
Dental Coverage
Vision Coverage
Life Insurance
401(k) Plan
Generous Vacation & Paid Sick Leave
Seven Paid National Holidays & One Floating Holiday
Paid Parental Leave (6 weeks after 12 months of employment)
Adoption & Surrogacy Assistance
Employee Assistance & Wellness Programs
Short-Term & Long-Term Disability
TDS Service Discounts
Education Assistance
Paid Volunteer Time

Working at TDS Telecommunications

TDS Telecom provides high-speed internet, TV entertainment, and phone services to diverse communities across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. We value diversity and are committed to Equal Employment Opportunity, considering all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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