Senior Manager Digital Performance

About the Role

Key Responsibilities

• Own the annual goal setting process for digital channels and website experiences.
• Contribute to the broader Digital Organizations annual OKR setting and ongoing measurement.
• Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting both from existing tools (e.g., Tableau, SFDC, etc.) as well as self-generated.
• Identify trends and underlying reasons for those trends across business units and within key industries.
• Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership within the Marketing function.
• Partner with Marketing Analytics team to ensure that the 'digital' performance component is complimentary to the holistic marketing performance data collection and QBR process.
• Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up.
• Share insights and recommendations to marketing leadership through presentations and other communications.

Requirements

• 5-8 years of experience in marketing analytics required, with demonstrated abilities and accomplishments in qualitative and quantitative analysis.
• Degree in marketing, finance or other related field.
• Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau and Snowflake.
• Experience in annual target and goal setting activities.
• Strong strategic thinker able to synthesize large amounts of data into digestible, practical strategies & tactics.
• Digital-savvy and informed on innovations, trends and technologies in the digital space; expert understanding of the best approach to implement new strategies that impact outcomes and drive digital transformations.
• Demonstrated ability to build cross-functional relationships and work collaboratively across teams.
• Excellent verbal and written communication skills; detail orientation and excellent follow-through.
• Ability to present to and influence senior leadership team.

Nice to Have

• Experience with tools such as SFDC (Salesforce), Snowflake.
• Knowledge of ecommerce, digital marketing, and technology trends.
• Experience operating in a global, diverse environment.

Qualifications

• Degree in marketing, finance or related field.
• 5-8 years of experience in marketing analytics.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office).
• Flexibility & Work-Life Balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, skills-first approach.
• Industry Competitive Benefits: flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, wellbeing resources.
• Comprehensive US benefits: health, dental, vision, disability, life insurance, 401k with match, paid time off, parental leave, sabbatical, and additional benefits such as hospital insurance, legal protection, FSA/HSA, fitness reimbursement, Employee Assistance Program, and more.