Senior Manager Digital Performance

Thomson Reuters

Eagan, MN

Full Time

Senior

99k-185k

7 days ago

Job Description

About the Role

The Senior Manager, Digital Performance is a pivotal role focused on performance target setting for digital channels and experiences, building actionable reporting through performance analysis, and collaborating with digital channel and experience owners to create stretch goals aligned with opportunity roadmaps. The role involves leading the definition of success via benchmarks, managing relationships with stakeholders, and driving digital transformation within a global context, with a strong understanding of ecommerce, digital marketing, and technology trends.

Key Responsibilities

Own the annual goal setting process for digital channels and website experiences
Contribute to the broader Digital Organization's annual OKR setting and ongoing measurement
Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting from tools like Tableau and SFDC as well as self-generated reports
Identify trends and underlying reasons for those trends across business units and industries
Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership
Partner with the Marketing Analytics team to ensure digital performance data complements holistic marketing performance data collection and QBR processes
Investigate data anomalies to identify root causes and opportunities for optimization or clean-up
Share insights and recommendations with marketing leadership through presentations and communications

Requirements

5-8 years of experience in marketing analytics with demonstrated abilities in qualitative and quantitative analysis
Degree in marketing, finance, or related field
Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau, and Snowflake
Experience in annual target and goal setting activities
Strong strategic thinking skills with the ability to synthesize large data sets into practical strategies and tactics
Digital-savvy with knowledge of innovations, trends, and technologies in the digital space
Ability to build cross-functional relationships and work collaboratively across teams
Excellent verbal and written communication skills with attention to detail and follow-through
Ability to present to and influence senior leadership

Nice to Have

Experience with enterprise performance measurement and benchmarking
Knowledge of ecommerce and digital marketing trends
Experience operating in a global, diverse environment

Qualifications

Educational background in marketing, finance, or related fields

Benefits & Perks

Hybrid work model with flexible in-office days
Supportive workplace policies for work-life balance, including work from anywhere for up to 8 weeks per year
Career development and continuous learning opportunities
Comprehensive benefits including flexible vacation, mental health days, retirement plans, tuition reimbursement, incentive programs, and wellbeing resources
Social impact initiatives with paid volunteer days and community involvement opportunities
Competitive health, dental, vision, disability, and life insurance programs
401k plan with company match, paid holidays, parental leave, sabbatical leave, and additional optional insurance and savings plans

Working at Thomson Reuters

Thomson Reuters fosters a culture of inclusion, flexibility, work-life balance, and continuous growth. The company values its commitment to diversity, transparency, and social impact, with a globally recognized reputation for inclusion and belonging. Employees are encouraged to contribute their unique perspectives and are supported through various programs aimed at professional and personal development.

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