Senior Manager Digital Performance

About the Role

Key Responsibilities

• Own the annual goal setting process for digital channels and website experiences.
• Contribute to the broader Digital Organization's annual OKR setting and ongoing measurement.
• Create, deliver, and interpret weekly, monthly, and ad hoc marketing reports from tools like Tableau and SFDC, as well as self-generated reports.
• Identify trends and underlying reasons for those trends across business units and industries.
• Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership.
• Partner with the Marketing Analytics team to ensure digital performance data complements the holistic marketing performance data collection and quarterly business review (QBR) process.
• Investigate data anomalies to identify root causes and opportunities for optimization or data clean-up.
• Share insights and recommendations with marketing leadership through presentations and communications.

Requirements

• 5-8 years of experience in marketing analytics with demonstrated abilities in qualitative and quantitative analysis.
• Degree in marketing, finance, or a related field.
• Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau, and Snowflake.
• Experience in annual target and goal setting activities.
• Strong strategic thinking skills with the ability to synthesize large data sets into practical strategies.
• Digital-savvy with knowledge of innovations, trends, and technologies in the digital space.
• Demonstrated ability to build cross-functional relationships and collaborate across teams.
• Excellent verbal and written communication skills, with attention to detail and follow-through.
• Ability to present to and influence senior leadership.

Nice to Have

• Experience with enterprise performance measurement and benchmarking.
• Knowledge of marketing automation and campaign management tools.
• Experience working in a global, diverse environment.

Qualifications

• Degree in marketing, finance, or related field.
• 5-8 years of experience in marketing analytics.

Benefits & Perks

• Hybrid work model with flexible work arrangements (2-3 days in the office depending on the role).
• Supportive workplace policies for work-life balance, including work from anywhere for up to 8 weeks per year.
• Career development and continuous learning opportunities through Grow My Way programming.
• Comprehensive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Additional benefits such as health, dental, vision, disability, life insurance, paid holidays, parental leave, sabbatical leave, and various insurance options.
• Market competitive pay range of $99,400 - $184,600, with potential for annual bonus based on performance.