Senior Manager Digital Performance

About the Role

Key Responsibilities

• Own the annual goal setting process for digital channels and website experiences.
• Contribute to the broader Digital Organization's annual OKR setting and ongoing measurement.
• Create, deliver, and interpret weekly, monthly, and ad hoc marketing reporting from existing tools (e.g., Tableau, SFDC) as well as self-generated reports.
• Identify trends and underlying reasons for those trends across business units and within key industries.
• Establish and iterate on reporting templates to facilitate actionable conversations with senior leadership within the Marketing function.
• Partner with Marketing Analytics team to ensure that the 'digital' performance component is complimentary to the holistic marketing performance data collection and QBR process.
• Investigate data anomalies to identify root causes and find opportunities for optimization or clean-up.
• Share insights and recommendations to marketing leadership through presentations and other communications.

Requirements

• 5-8 years of experience in marketing analytics with demonstrated abilities in qualitative and quantitative analysis.
• Degree in marketing, finance, or related field.
• Experience with web and digital analytics tools including Google Analytics, Adobe Analytics, Tableau, and Snowflake.
• Experience in annual target and goal setting activities.
• Strong strategic thinking skills with the ability to synthesize large amounts of data into practical strategies and tactics.
• Digital-savvy with informed knowledge of innovations, trends, and technologies in the digital space.
• Demonstrated ability to build cross-functional relationships and work collaboratively across teams.
• Excellent verbal and written communication skills, with attention to detail and follow-through.
• Ability to present to and influence senior leadership team.

Nice to Have

• Experience with enterprise performance measurement and benchmarking.
• Knowledge of ecommerce and digital marketing trends beyond analytics tools.
• Experience operating in a global, diverse environment.

Qualifications

• Educational background in marketing, finance, or related fields.
• Professional experience in marketing analytics and digital performance measurement.

Benefits & Perks

• Hybrid Work Model with flexible in-office days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs such as Grow My Way.
• Comprehensive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Social Impact opportunities including paid volunteer days and ESG initiatives.
• Competitive health, dental, vision, disability, and life insurance plans.
• 401k plan with company match, paid holidays, parental leave, sabbatical leave, and additional optional insurance and savings plans.