Senior Manager, Front Store Marketing

About the Role

Key Responsibilities

• Storytelling & Influencing: Articulates ideas clearly and persuasively to influence partners and stakeholders; builds collaborative relationships; crafts compelling stories; uses storytelling to shape perceptions and drive strategic initiatives; brings ideas to life through presentations and briefings; leads cross-functional teams for consistent communication and strategy execution.
• People Management: Builds strong relationships within the team and across the organization; leads and mentors team members; delivers thought leadership; brings new ideas to partners; delegates work; elevates team contributions; manages and grows people; provides guidance, support, and development opportunities; identifies stakeholders and resources; resolves or escalates problems; creates a network for collaboration.
• Critical Thinking: Identifies problems or opportunities; develops hypotheses; synthesizes data to develop solutions; aligns actions with strategic objectives.
• Balancing Strategy and Execution: Develops 6-18 month strategies; establishes foundations for business goals; analyzes wins and next steps; takes ownership of results; operates with accountability and resourcefulness.
• Business Cases with Insights & Data: Leverages customer insights, business data, and competitive analysis; creates marketing briefs; develops KPIs; evaluates creative work and media; considers omnichannel customer journey; uses tools like Tableau, IRI; integrates market research into planning; seeks new opportunities to drive sales.
• Balance Prioritization of Business Needs: Adjusts to urgent needs; manages additional project requests; evaluates requests for clarity and relevance.

Requirements

• 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 3+ years of cross-functional leadership experience.
• 2+ years of retail marketing or retail agency/strategy experience.
• 2+ years of digital marketing experience including testing and validating emerging opportunities.
• Experience leading teams with more than 1 direct report.
• Proficient in using tools like Tableau, IRI, and third-party data sources.
• Bachelor's degree in Marketing, Business, or related field; MBA welcomed.

Nice to Have

• Experience working in a highly matrixed organization.
• A customer-first mindset driving decision-making in-store and online.
• Omni-channel marketing experience, particularly digital marketing, with understanding of paid and owned assets.
• Quantitative skills such as data analysis, sales trends, forecasting, and market sizing.
• Budget management experience including allocation and tracking.
• Intellectual curiosity and willingness to question the status quo.
• Ability to problem solve and remove barriers collaboratively.
• Proven track record of working with internal and external partners to deliver results.
• Effective oral and written communication skills for diverse stakeholders.
• Strong PC skills including Microsoft Word, Excel, and PowerPoint.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.