Senior Manager, Growth Marketing

About the Role

Key Responsibilities

• Own performance KPIs (ROAS, CAC, LTV, CVR, Revenue, and Contribution Margin) for global DTC and Amazon channels.
• Define measurement frameworks and manage weekly, monthly and quarterly reviews to drive visibility, alignment and results across markets.
• Identify global and local market opportunities and tailor strategies by region in partnership with channel leads.
• Partner with the creative team and agency partners to drive ongoing creative testing and optimization.
• Collaborate with the data strategy and analytics teams to review attribution models, strengthen performance measurement frameworks, and support marketing mix modeling (MMM) initiatives for more accurate budget allocation and channel planning.
• Be the single point of accountability for agency performance.
• Review and challenge agency plans, creative roadmaps and media strategies to align with business objectives.
• Ensure agency partners are driving continuous improvement and are proactively solving for performance plateaus across paid media (Google, Meta, TikTok, Amazon Ads, Affiliate Networks).
• Own and manage annual and quarterly budget planning for paid media across DTC, Amazon and Walmart.
• Partner with finance and leadership to forecast, reforecast and optimize media investments.
• Reallocate spend dynamically based on performance insights to maximize return.
• Leverage historical data, campaign plans, and product calendars to drive forecasting accuracy and scenario planning.
• Lead long-term strategic planning, such as identifying and testing new acquisition channels, leveraging first-party data, and shaping sustainable growth models.
• Identify friction points across the customer journey on meater.com and Amazon and collaborate cross-functionally to improve them.
• Spearhead A/B testing, funnel analysis and experimentation frameworks.
• Lead DTC growth initiatives in partnership with product, engineering and UX to drive site performance.
• Collaborate with Marketplace Account Manager to align advertising, merchandising and promotional strategies for each regional marketplace.
• Work closely with Brand, Creative, Product and Engineering teams to align marketing strategies with product launches, brand initiatives and web improvements.
• Propose new initiatives based on customer insights, channel performance and competitive benchmarking.
• Ensure assets are tailored to the right stage of the funnel (awareness, consideration, conversion, retention) across DTC and Amazon.
• Use performance data to inform creative briefs, asset prioritization, and iteration strategies for high-impact campaigns.

Requirements

• 5-8 years of experience in eCommerce growth and performance marketing.
• Proven track record of setting and exceeding eCommerce KPIs through agency leadership and strategic planning.
• Familiarity with Shopify, Amazon Ads, Walmart Connect, Google Ads, Meta Ads, affiliate platforms, Braze, Klaviyo.
• Strong analytical skills with ability to interpret complex data sets and turn insights into action.
• Excellent understanding of paid media (search, shopping, social, affiliate) and marketplace strategies.
• Experience in strategic oversight of lifecycle/retention marketing (email/SMS) even if not executing directly (for CAC and LTV efficiency).
• Strong financial acumen; experience with budget planning, forecasting and ROI analysis.
• Highly organized, results-driven, and performance-focused.
• Experience in cross-functional collaboration within high-growth, fast-paced environments.
• Prior experience in forecasting and contribution margin management is a strong plus.

Nice to Have

• Experience with forecasting and contribution margin management.

Benefits & Perks

• Full medical/dental/vision package to fit your needs.
• 401k to help you plan for the future.
• Tuition reimbursement.
• Individual professional development programs & initiatives to help you grow professionally.
• Great discounts on all things Traeger.