Senior Manager Growth Planning

Crunchyroll

Dallas, TX

Full Time

Senior

17 days ago

Job Description

About the Role

We're looking for a strategic leader with experience in growth, marketing, and analytics. Reporting to the Director of Growth & Planning, you'll work across teams and partners to shape long-term strategy, launch and measure growth initiatives, and manage budgets to maximize ROI.

Key Responsibilities

Lead marketing investment strategy, planning, and executive reporting
Build agile budget models based on ROI and performance
Ensure alignment across Growth, Finance, and Analytics
Drive forecasting, scenario planning, and spend tracking
Turn marketing data into strategic insights
Align reporting across finance and analytics teams
Lead incrementality testing and apply results to optimize spend
Use attribution, media mix, and seasonal data to guide planning
Track KPIs and adjust based on campaign and content impact
Integrate AI into forecasting, media mix, and campaign optimization
Partner on tools like LLMs, automation, and experimentation
Pilot and scale new solutions across the marketing org
Align teams on goals, budgets, and business plans
Lead executive updates and board-level presentations

Requirements

10+ years in consulting, finance, or analytics; experience in OTT, B2C, or global organizations is a plus
Strong skills in analysis, financial modeling, strategy, and executive presentations
Experience working across time zones and cultures in distributed teams
Comfortable managing shifting priorities and multiple projects
Able to turn data-testing, budget, AI insights into strategic decisions
Skilled at aligning executives, driving investment strategy, and scaling AI-driven marketing
Strong communicator with influence across levels

Nice to Have

Experience in OTT, B2C, or global organizations
Passion for anime, entertainment, or pop culture
MBA or advanced degree in analytics

Benefits & Perks

Salary plus performance bonus earning potential, paid annually
Flexible time off policies
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account (HSA) program
Health care and dependent care FSA
401(k) plan with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and pet-friendly offices

Working at Crunchyroll

Crunchyroll's Growth Planning and Budget Allocation team drives smart budget decisions across brand, performance, and lifecycle marketing to maximize ROI. The team partners closely with analytics, finance, marketing, and regional groups to improve budget tracking, subscriber forecasting, and growth reporting. They lead weekly growth meetings and track key initiatives to keep projects on track and aligned. Employees work with passionate colleagues in a fun, inspired environment, with a focus on collaboration and innovation.

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