Senior Manager, HCP Promo Marketing, BKEMV, US Remote (Rare Disease)

About the Role

Key Responsibilities

• Plan and execute BKEMV's (biosimilar eculizumab) HCP promotional strategy and tactics with more focus on digital marketing tactics.
• Build and advocate a deep understanding of HCP motivation and behavior in GMG and NMOSD treatment space to support brand adoption for both new and existing patients on reference product Soliris.
• Translate potential HCP hesitation to use biosimilars and market insights into a rich and empathetic HCP brand narrative and resources.
• Execute the overall brand strategy and tactics with AOR and media agency.
• Support building a cost-effective HCP communications/media strategy including message map, budget allocations, and placements across PESO ecosystem.
• Lead specific tactics for Non-Personal Promotion (e.g., emails, brochures, videos), including creation, MAC review, execution, and KPI measurement.
• Develop cost-effective and targeted tools leveraging digital platforms and data.
• Identify and establish KPIs and lead/lag indicators to measure strategic and tactical execution.
• Lead development, production, and MAC approval of all HCP-related personal promo content, including websites.
• Coordinate with PSP and REMS teams to implement tactics and ensure operational excellence in REMS and controlled distribution.
• Engage with cross-functional teams and internal partners to gather feedback and incorporate suggestions.
• Collaborate with Training to ensure pull-through of promotional tools for launch readiness.
• Work with CD&A and RDBU MR teams to inform and support brand planning and strategy.
• Manage HCP Promotion budget and monitor performance to meet brand goals.
• Explore and develop data-driven strategies for targeted HCP engagement, especially for medium to low volume patient accounts.

Requirements

• Doctorate degree with 2 years of marketing/business experience in a related role, or
• Master's degree with 4 years of relevant experience, or
• Bachelor's degree with 6 years of relevant experience, or
• Associate's Degree with 10 years of relevant experience, or
• High school diploma / GED with 12 years of relevant experience.
• Strong marketing acumen including strategy, market research, segmentation, and brand positioning.
• Experience in non-personal promotion and digital marketing tactics.
• Ability to develop insight-led campaigns and digital tools.
• Experience working with advertising agencies to develop creative content.
• Strong analytical skills to derive insights from data.
• Ability to partner with research, medical, regulatory, and legal teams.
• Self-starter with agility and ability to manage multiple priorities.
• Strong leadership and influence skills for cross-functional teams.
• Effective communication skills to engage senior management and teams.
• Healthcare/Pharmaceutical experience.

Nice to Have

• 2+ years in rare disease marketing.
• Experience with digital tools and tactics supporting brand strategy.
• Proven record of high-impact campaign development.
• Experience working with advertising agencies.
• Ability to work with ambiguity and evolving landscapes.
• 6+ years of marketing/field sales experience, including 3+ years in marketing.

Qualifications

• Educational qualifications as specified in requirements (Doctorate, Master's, Bachelor's, Associate's, or High school diploma/GED).

Benefits & Perks

• Comprehensive employee benefits including health and welfare plans, retirement and savings plans with company contributions, medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus or sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.