Senior Manager, Inbound Digital Marketing and Communications

Informa

Auburndale, FL

Full Time

Senior

14 days ago

Job Description

About the Role

We are seeking an ambitious, results-oriented marketer to join Informa TechTarget's Corporate Marketing team. Our team is responsible for key components of our go-to-market strategy, including strengthening brand awareness, engaging prospects and customers, and educating media and analysts through content, events and digital experiences. This role requires a specific skill set to help accelerate the building out of our inbound digital marketing Awareness program. This marketer is comfortable with both strategy and execution; they will help both define the future and implement it. Core components of the role include digital advertising, SEO, content creation, media relations, press monitoring and reporting. Primary objectives involve generating broad brand awareness, directly influencing our ICP through advertising and earned media, generating effective site traffic, and driving demo requests and inbound leads.

Key Responsibilities

Work directly with the VP of Corporate Communications and Senior Director of Demand Generation on the inbound digital marketing strategy, including outlining goals, objectives, strategies, and tactics, generating stakeholder alignment, and building an actionable plan.
Implement an evolved SEO strategy for the Informa TechTarget site, using monitoring tools to optimize existing site pages and content, and planning pillar content for SEO purposes.
Partner with digital advertising and PR agencies to ideate, produce, launch, measure, and optimize paid social, PPC, and other advertising campaigns.
Write press releases, media pitches, blog posts, and other content on priority Informa TechTarget topics.
Partner with advertising and PR agencies to conduct proactive media relations and influencer outreach to secure placements in priority publications and sites.
Receive and manage inbound media requests and questions.
Oversee inbound reporting across all campaigns and activities, and continuously optimize future programs.
Facilitate project kick-offs and strategic planning sessions, knowing when to actively lead, create space for others, and draw out energy and insight from extended teams.

Requirements

Experience in digital marketing strategy and execution, including digital advertising, SEO, content creation, and media relations.
Ability to develop and implement SEO strategies and optimize website content.
Experience working with agencies to manage paid social, PPC, and media outreach campaigns.
Strong writing skills for press releases, media pitches, and blog content.
Ability to manage inbound media requests and questions.
Experience in campaign reporting and optimization.
Strong project management and strategic planning skills.