Senior Manager, Industry & Product Marketing AECO Senior Manager, Industry & Product Marketing AECO

Autodesk

Boston, MA

Full Time

Director

150k-242k

3 days ago

Job Description

About the Role

The Senior Manager, Industry & Product Marketing AECO at Autodesk is responsible for developing and executing marketing strategies tailored to specific customer segments, aligning with overall business objectives. The role involves creating detailed customer personas, planning and managing marketing campaigns to increase awareness, engagement, and adoption among target audiences. Autodesk is a company dedicated to transforming how things are made, fostering a culture of innovation, diversity, and inclusion, with a focus on building a better world through its software solutions.

Key Responsibilities

Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences.
Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences.
Develop and implement marketing strategies targeted at specific customer segments.
Lead and inspire a high-performing marketing team, fostering a positive and inclusive work environment.
Manage marketing automation tools and CRM systems such as HubSpot, Marketo, and Salesforce.
Plan, execute, and optimize marketing campaigns across multiple channels including digital, social, and email.

Requirements

8+ years of experience in product marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement.
Proven ability to hire, manage, and inspire a high-performing team.
Expertise in developing and executing successful marketing strategies for specific customer segments.
Experience with market segmentation, customer personas, and product marketing principles.
Proficiency in marketing automation tools and CRM systems such as HubSpot, Marketo, and Salesforce.
Extensive experience in planning, executing, and optimizing multi-channel marketing campaigns.

Nice to Have

Experience in the AECO industry or related sectors.
Experience in managing large-scale marketing projects and teams.

Qualifications

Bachelor’s degree or higher (implied by seniority and experience requirements).

Benefits & Perks

Paid parental and maternity leaves, up to $10k per year for adoption, IVF, and fertility services.
Paid discretionary time off for salaried employees.
A 6-week paid sabbatical after every 4 years of service.
Flexible workplace options including office, hybrid, and remote work arrangements.
Competitive compensation package including base salary, bonuses, stock grants, and comprehensive benefits.

Working at Autodesk

Autodesk fosters a culture guided by innovation, diversity, and inclusion. The company values meaningful work that helps build a better world, emphasizing a supportive management environment, gender diversity, and a culture of belonging where everyone can thrive.

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