Senior Manager, Integrated Marketing

About the Role

Key Responsibilities

• Oversee strategy, production, and optimization of agency websites and landing pages, ensuring understanding of our goals, brand standards, and user experience best practices.
• Define and direct homepage and content strategy (solutions, leadership, thought leadership, case studies, press, blogs), while guiding the CMS specialist on execution.
• Work with partners to scope, plan, and deliver larger digital plans (e.g., microsites), ensuring seamless integration across the dentsu ecosystem.
• Manage channel strategy and recurring posting across LinkedIn and Instagram, tailoring content to brand tone and audience needs.
• Partner with design/content teams to develop creative assets, write/edit copy, and lead amplification strategies for high-priority campaigns, executives, and events.
• Monitor and report on performance, using insights to evolve content pillars (brand storytelling, partnerships, events, client wins, thought leadership).
• Collaborate with content, comms, and design partners to shape compelling narratives across owned, earned, and paid channels.
• Support development and rollout of integrated marketing campaigns for events and launches, spanning pre-, during-, and post-activation.
• Ensure all content reflects dentsu's brand voice, standards, and positioning.
• Oversee dashboards and campaign reporting, sharing insights to inform digital, social, and content strategies.
• Provide recommendations to optimize performance and enhance brand impact.

Requirements

• 5+ years of experience in digital marketing, content, or brand strategy.
• A proactive mindset with an eye for creative opportunity and a passion for amplifying great work.
• Portfolio of work across web, social, and campaign marketing.
• Writing and editing skills, especially for digital platforms.
• Experience managing content workflows across multiple partners.
• Proficiency with CMS platforms (e.g., WordPress), social scheduling tools (e.g., Sprout, Sprinklr), and analytics dashboards.

Nice to Have

• Experience with storytelling and digital platforms.
• Experience with brand marketing and integrated campaign development.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.