Senior Manager, KitchenAid Small Appliances Digital Experience

About the Role

Key Responsibilities

• Create and execute a digital audience experience strategy to boost customer retention and conversion across brand sites and marketing channels.
• Design and implement a performance content strategy aligned with brand marketing and audience needs, adaptable across digital channels.
• Lead development of 1P & 3P audience modeling and segmentation, leveraging data partnerships and journey maps to enhance customer experience.
• Identify pain points and opportunities for improvement in the customer journey, ensuring seamless interactions from initial contact to post-purchase.
• Automate customer retargeting and retention flows using marketing technology, AI, and ML.
• Evaluate audience journey and content performance, using insights to personalize and optimize content deployment.
• Prioritize SEO strategies to enhance visibility, build authority, and drive organic traffic.
• Oversee the US digital experience roadmap, including data strategy, UX/UI design, and martech integration.
• Drive execution and continuous improvement of digital and content strategies based on data insights.
• Manage marketing technology tools to enhance personalization, engagement tracking, and overall effectiveness.
• Partner with brand, creative, and marketing teams to develop and deploy website content and assets, ensuring alignment with key messages and cohesive user experience.
• Coordinate with global digital teams to ensure alignment and synergy across initiatives.

Requirements

• Bachelor's degree
• 8+ years of experience in Digital Marketing, SEO, eCommerce, and/or Audience Management
• Strong understanding of SEO principles and effective SEO strategy implementation
• Experience managing digital marketing tactics including content, audience modeling, Martech, and performance marketing
• Proficiency in data analysis and reporting
• High personal accountability and ownership of business results
• Excellent collaboration and communication skills
• Experience with audience management tools such as Google Marketing Platform, LiveRamp CleanRoom, or similar
• Experience translating leadership objectives into strategic initiatives

Nice to Have

• Degree in Marketing and/or Business
• MBA
• Experience with CleanRoom audience management
• Experience creating optimized digital experiences using Martech
• Experience with cross-functional roles in a business environment
• Track record of implementing SEO strategies including SERP and technical optimizations
• Leadership skills and ability to build strong relationships
• Analytical skills for data-driven decision making

Qualifications

• Minimum of 8 years of experience in relevant digital fields
• Bachelor's degree

Benefits & Perks

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes and amenities at Benton Harbor location
• Flexible work options including 'Always On Flexibility' and 'Two-Week Work from Anywhere'
• Paid sabbatical after five years of service