Senior Manager, Marketing - Fracture Care

About the Role

Key Responsibilities

• Lead and support upstream marketing activities, including market research, voice-of-customer activities, competitive analysis, and early-stage product strategy development.
• Collaborate cross-functionally with R&R, clinical, regulatory and commercial teams to shape product concepts and ensure alignment with market needs.
• Develop and drive downstream marketing execution, including go-to-market planning, product launches, sales enablement and promotional strategy.
• Successfully develop and execute a high impact annual marketing plan with budget while partnering with cross-functional stakeholders to align marketing strategies with business objectives.
• Develop a compelling value proposition for the portfolio and translate those into tangible tools and support materials for sales, training, and corporate accounts teams.
• Manage relationships and day-to-day operations with external partners, including new service implementations, field rollout, budget forecasting, and execution.
• Engage and develop strong relationships with internal stakeholders and customers, including key opinion leaders, at trade shows and events while representing the Fracture Care Division.
• Manage the tradeshow calendar and budget, working closely with the Commercial Engagement team and Sales Leadership.
• Partner with the digital marketing team to lead digital marketing efforts, including email campaigns, CRM platform, digital lead generation, sales app, and landing pages.
• Attract, develop and retain talent, ensuring focus and alignment with functional and company goals, providing continuous feedback and coaching.
• Hold oneself and others accountable to conduct business in a manner compliant with company policies and internal controls.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field; MBA or advanced degree preferred.
• Minimum of 8 years of progressive marketing experience in the medical device industry and use of digital marketing platforms.
• Proven experience in both upstream and downstream marketing within regulated healthcare markets.
• Demonstrated success managing direct reports and leading cross-functional initiatives.
• Strong business acumen with the ability to develop strategic plans and execute with precision.
• Excellent communication, leadership, and project management skills.
• Strong understanding and proven ability to use advanced marketing analytics and business intelligence.
• Strong written, verbal, and presentation skills—persuasive, engaging, and clinically credible.

Nice to Have

• Experience with digital marketing platforms and tools.
• Experience in the medical device industry.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field.
• MBA or advanced degree preferred.