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Senior Manager, Media Strategy (International)

FIGS

Santa Monica, CA
Full Time
Senior
135k-155k
3 days ago

Job Description

About the Role

FIGS is revolutionizing the medical apparel industry by creating high-quality, performance-oriented medical clothing and selling directly to healthcare professionals through their branded ecommerce platform. The company emphasizes product quality, innovative fabric technology, and a customer-centric shopping experience. They are committed to social impact through initiatives like Threads for Threads, donating scrubs to healthcare providers worldwide. FIGS fosters a modern, innovative, and mission-driven culture focused on quality, customer connection, and social responsibility.

Key Responsibilities

  • Develop and implement a comprehensive paid media strategy that aligns with the International team's growth goals across sales and new customers.
  • Lead agency partnership, guiding strategy, budget allocations, and optimization recommendations.
  • Provide ongoing analysis and optimization of paid campaigns to achieve performance goals with an emphasis on tracking and reporting.
  • Continuously recommend tests and ad creative, ad placement, landing page experience, A/B and multivariate testing.
  • Stay up to date with the latest paid social media trends, technologies, and best practices to drive innovation and performance.
  • Collaborate with cross-functional teams, including creative, product, and analytics, to ensure successful campaign execution.
  • Partner with external agency to analyze weekly and monthly reporting, effectively communicating campaign performance and insights to stakeholders.
  • Develop and maintain strong relationships with platform representatives and media partners.
  • Manage budgets and allocate resources effectively to ensure maximum return on investment.

Requirements

  • Bachelor's degree or equivalent experience.
  • 7-9 years of experience in paid media buying, ideally with people management experience.
  • Deep understanding of the digital media landscape, including platforms, advertising products, and targeting options.
  • Strategic capabilities with ability to understand business goals and define tactical execution plans.
  • Interest in international business practices and global acumen.
  • Hardworking with a high level of accuracy and attention to detail.
  • Openness and ability to learn new concepts and systems quickly.
  • Strong analytical skills and experience using data to inform and optimize campaigns.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams and stakeholders.
  • Ability to manage multiple projects simultaneously across various markets.
  • Strong team player, yet able to thrive independently.

Nice to Have

  • Experience with international markets and global marketing strategies.
  • Previous experience managing external agencies and cross-cultural teams.

Qualifications

  • Educational background: Bachelor's degree or equivalent experience.

Benefits & Perks

  • Base salary range between $135,000 and $155,000, determined by skills and experience.
  • Equity through stock ownership and Employee Stock Purchase Plan.
  • Annual bonus eligibility.
  • Comprehensive benefits including premium medical, dental, and vision coverage.
  • Full access to wellness services through Breethe and Classpass.
  • 100% FIGS-sponsored life insurance and disability insurance.
  • 401(k) plan with company match up to 6%.
  • Generous paid time off, including 12 company holidays and flexible vacation for salaried employees.
  • Paid parental leave, new parent care meals, and transition back to work support.
  • FIGS-sponsored Uber Eats vouchers for in-office weeks.
  • Discount codes for FIGS products and family/friends discounts.
  • Access to pet-related benefits and other perks.

Working at FIGS

FIGS values innovation, quality, and social responsibility. The company fosters a modern, customer-centric environment focused on continuous improvement, community engagement, and making a meaningful impact in healthcare. They emphasize a collaborative, fast-paced culture that encourages learning, creativity, and a shared mission to revolutionize medical apparel.

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Job Details

Posted AtJun 19, 2025
Salary135k-155k
Job TypeFull Time
ExperienceSenior

About FIGS

Website

wearfigs.com

Company Size

251-500 employees

Location

Santa Monica, CA

Industry

Apparel Accessories and Other Apparel Manufacturing

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