Senior Manager of Product Marketing

Fintech

Tampa, FL

Full Time

Senior

4 days ago

Job Description

About the Role

Join the Fintech Product Management Team as a Senior Manager of Product Marketing! We're seeking a strategic and results-driven Senior Manager of Product Marketing to lead go-to-market efforts, drive product adoption, and shape messaging that resonates with our target audience. This role will collaborate cross-functionally with product, sales, and customer success teams to position our offerings effectively and fuel growth.

Key Responsibilities

Develop and execute product marketing strategies aligned with business goals
Define product positioning, messaging, and value propositions
Lead product launches and go-to-market planning
Conduct market research and competitive analysis to inform strategy
Create sales enablement tools and training materials
Collaborate with product management to influence roadmap decisions
Analyze campaign performance and optimize based on data insights
Mentor team members and foster a collaborative team culture

Requirements

Minimum of 5-8 years of experience in product marketing, with a strong emphasis on digital marketing preferably in tech or SaaS
Proven track record leading product marketing for a product led growth SaaS software company
Demonstrated experience of successful digital marketing campaigns
Strong analytical skills and experience with data-driven decision making
Excellent communication and leadership skills
Proficiency in marketing automation tools and CRM systems
Ability to work in a fast-paced, dynamic environment
Prior experience in leading teams, people management and process improvement
Personal attributes including being innovative, collaborative, results-oriented, and customer-centric

Nice to Have

Experience in a SaaS or tech environment
Experience with CRM and marketing automation tools
Leadership experience in team management and process improvement

Qualifications

Bachelor's degree in Marketing, Business, or related field (Preferred)

Benefits & Perks

Hybrid Work
Employer Matched 401K
Company Paid Medical Insurance
Option for Employee and Dependent Children
Company Paid Dental Insurance for Employee
Company Paid Vision Insurance for Employee
Company Paid Long and Short-Term Disability
Company Paid Life and AD&D Insurance
18 Paid Vacation Days a Year
Six Paid Holidays
Employee Recognition Programs
Holiday Bonus
Incentive Compensation
Community Outreach Opportunities
Business Casual Dress Code

Working at Fintech

Fintech is a Drug-Free Workplace and an Equal Opportunity Employer that does not discriminate on the basis of race, color, creed, religion, national origin, age, sex, gender, sexual orientation, marital status, military service, disability, genetic information, or any other characteristic protected by law. The company is dedicated to fair treatment in recruitment, hiring, promotion, and employment practices.

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