Senior Manager of SMB Acquisition Marketing (Hybrid)

About the Role

Key Responsibilities

• Owner of SMB acquisition performance, setting and delivering on efficiency and volume goals with urgency and clear accountability.
• Lead the multi-channel acquisition strategy across Paid Search, SEO, Paid Social, Display, TV/CTV, Affiliates, and Lead Providers.
• Define and execute strategy through full-funnel measurement, attribution, A/B testing, cohort analysis, and ROI reporting - continuously optimizing campaigns through scalable structures that support rapid learning and performance gains.
• Collaborate with Sales and Strategy & Ops teams to align lead generation through to loan origination, improving quality and conversion across the funnel to meet revenue targets.
• Manage and grow a team of 3-5 marketers by setting clear goals, coaching regularly, and fostering a culture of urgency, decisiveness, and accountability.
• Ensure high-quality, on-time execution by reinforcing operational discipline, communicating priorities clearly, and removing execution blockers.
• Partner with the Creative team to refine campaign messaging and visuals through performance data, A/B testing, and customer research - ensuring creative is both brand-aligned and conversion-focused.
• Deliver proactive, insight-driven performance updates to senior leadership translating complex data into actionable business insights.
• Prepare crisp, well-structured presentation materials that drive clarity, decision-making, and strategic alignment across stakeholders.

Requirements

• 8+ years of experience in B2B or SMB direct-to-customer acquisition marketing, with a proven ability to lead and scale multi-channel growth programs.
• Clear track record of operating with urgency and ownership in high-growth, deadline-driven environments.
• Experience managing multi-million-dollar acquisition budgets and delivering against aggressive revenue or pipeline goals.
• Deep expertise across digital acquisition channels, including Paid Search, SEO, Display/Programmatic, Paid Social, and TV/CTV.
• Strong analytical background with fluency in attribution models, forecasting, and tools such as MicroStrategy, GA4, Google Ads, Meta, Looker, Tableau, or Marketo.
• Excellent communication skills and executive presence - able to lead discussions, respond confidently off-script, and drive decision-making with senior stakeholders.
• Proven people leader who sets high standards, provides clear direction, and instills a culture of accountability and performance.
• Bonus: Experience marketing to small business customers.

Nice to Have

• Experience marketing to small business customers.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays.
• Health, dental, and vision insurance including mental health benefits.
• 401(k) matching plus a Roth option (U.S. Based employees only).
• PTO & paid holidays off.
• Sabbatical program (for eligible roles).
• Summer hours (for eligible roles).
• Paid parental leave.
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova).
• Employee recognition and rewards program.
• Charitable matching and a paid volunteer day.