Senior Manager, Paid Social Media Activation

About the Role

Key Responsibilities

• Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
• Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
• Manage and provide direction for a regional team that oversees paid social media campaigns in the Americas as the team expands, ensuring alignment with global standards and elevating campaign quality.
• Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
• Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
• Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
• Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.

Requirements

• Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
• Proven ability to lead a team of individual contributors or demonstrate leadership potential in managing projects/initiatives with cross-functional teams.
• Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
• Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
• Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
• Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
• Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.

Nice to Have

• Background in digital media planning or account management at a brand, agency or media partner, with some hands-on campaign activation experience.
• Familiarity advertising on made for kids content and COPPA compliance.

Qualifications

• Not explicitly specified, but implied: relevant experience in digital advertising, social media platforms, and team leadership.

Benefits & Perks

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - Access to the Headspace App and wellbeing initiatives and programs.
• Colleague Discount - Generous discount from day 1.
• Bonus - Eligible employees can participate in our bonus scheme based on goals achieved.
• Workplace Flexibility - Hybrid working model averaging 3 days in the office per week, with details discussed during recruitment.