Senior Manager, Partner Marketing

PetSmart

Phoenix, AZ

Full Time

Senior

25 days ago

Job Description

About the Role

The Senior Manager, Partner Marketing role at PetSmart is a key leadership position within the Integrated Marketing team, focused on creating and implementing custom omni-channel marketing initiatives in collaboration with partner brands. The role involves developing brand, marketing, and partner strategies to drive customer acquisition and retention, working closely with cross-functional teams and vendor partners. The position reports to the Senior Director, Brand and Product Marketing and is based at PetSmart's Phoenix Home Office, offering a collaborative and flexible work environment.

Key Responsibilities

Lead creation, sell in and execution of unique omni-channel, consumer insight-led marketing programs that leverage first-party data, build community, bring new customers to PetSmart, and deliver on brand equity.
Support the Senior Director, Brand and Product Marketing as a key marketing point-of-contact for vendor and terms planning, interacting with leaders at multiple levels.
Lead content production shoots in coordination with partner brands and creative agencies.
Actively partner with highly strategic JBP vendor partners, serving as their marketing leader within the PetSmart team.
Translate complex data and insights into scalable opportunities.
Partner with key cross-functional teams across Customer Experience, Merchandising, and Digital.
Lead a cross-functional group developing and executing programs for partner brands.

Requirements

7+ years of marketing experience in a retail, agency, or CPG environment, developing comprehensive strategic marketing plans.
Bachelor's degree required; master's degree is a plus.
Track record of delivering successful and innovative marketing initiatives that drive results and create affinity for brands.
Ability to create go-to-market programs using digital media and data-driven insights.
Excellent written, verbal, and presentation communication skills with keen attention to detail.
Exceptional ability to convince and influence at multiple levels.
Proven solutions-oriented mindset.
Ability to create effective internal and external partnerships across the organization.
A love of pets.

Nice to Have

Master's degree in a related field.

Qualifications

Bachelor's degree (master's preferred).
7+ years of marketing experience in retail, agency, or CPG sectors.

Benefits & Perks

Pet friendly environment, bring your pets to work.
On-site Dog Park.
"Top Dog" gym with equipment, fitness classes, massage therapists, and personal trainers.
"Sit & Stay" Café serving fresh breakfast and lunch options.
On-site coffee bar.
"Lil' Paws" learning center and onsite paid daycare facility.
Volunteer events with PetSmart Charities.
Access to PetSmart benefits and a supportive, engaging workplace environment.

Working at PetSmart

At PetSmart, the culture emphasizes belonging, celebrating diverse backgrounds and experiences, and fostering growth, teamwork, and creativity. The company values creating an inclusive environment where every associate feels valued and supported. They promote a fun and rewarding workplace with amenities like pet-friendly policies, on-site facilities, and community involvement through volunteer events.

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