Senior Manager Product Marketing & ABM

About the Role

Key Responsibilities

• Utilize internal intelligence and AI capabilities to proactively identify and prioritize high-potential customers and prospects for 5G Acceleration.
• Develop a data-driven methodology for selecting target accounts that are most aligned with our ABM strategy.
• Serve as the owner for the end-to-end content lifecycle for customer-facing decks and materials.
• Conduct ongoing analysis to identify the constant content needs of the sales team.
• Create, manage, and continuously update a centralized repository of presentations, ensuring all materials are accurate and easily accessible.
• Be a hands-on content creator, developing new presentations, sales stories, and other assets as needed to fill content gaps.
• Design and execute tailored ABM campaigns for a select portfolio of key accounts.
• Partner directly with 5G Specialists and Core Sellers to develop personalized engagement plans that include messaging and outreach strategies.
• Lead the onboarding and management of a new content personalization platform, providing training for sales teams on how to effectively use the tool to create tailored content.
• Track and measure the success of ABM initiatives on a per-account basis, focusing on key metrics like account engagement, opportunity progression, and pipeline influenced.
• Provide regular, data-driven insights to sales and marketing leadership on what content strategies are most effective.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience demonstrated through work, military experience, or specialized training.
• Six or more years of experience in a B2B marketing or sales operations role, with specific experience in Account-Based Marketing (ABM).
• Exceptional analytical skills with a strong ability to interpret data from platforms like Salesforce and Marketo.
• Expertise in designing marketing strategies and a deep understanding of the B2B sales cycle.
• Proficiency with presentation software (e.g., Google Slides, PowerPoint) and content management tools.
• Ability to use AI to accelerate results.
• A highly autonomous, proactive, and results-driven leader.
• Strong collaboration and communication skills, with a proven ability to train and influence internal teams.
• A strategic thinker with a passion for using data to unlock business opportunities.

Nice to Have

• Experience with AI tools to enhance marketing results.

Qualifications

• Educational background of a bachelor's degree or equivalent work experience.

Benefits & Perks

• Health and wellness benefits including medical, dental, and vision insurance.
• Short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• A matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Up to 15 days of vacation per year, which increases with additional service.
• Compensation varies depending on location and experience, with an incentive-based structure.