Senior Manager, Product Marketing

About the Role

Key Responsibilities

• Leading the execution of product marketing efforts for the Basketball & Football portfolio, including planning, briefing, positioning, and execution of integrated global campaigns.
• Manage the annual Basketball & Football marketing calendar in close collaboration with Product, Creative, Commercial, Athlete Marketing, and Digital teams.
• Serve as the key marketing point of contact with the NBA & NFL, managing rights-holder relationships, aligning on strategic priorities, and unlocking impactful co-marketing opportunities.
• Fostering cross-functional alignment through regular updates, planning meetings, and centralized resource coordination across global and regional teams.
• Supporting brand marketing operations by optimizing workflows, planning processes, and project management systems that improve team efficiency.
• Partnering with Product teams to ensure alignment on strategy, product positioning, and go-to-market timing.
• Ensuring that all campaigns comply with brand standards and licensing requirements while bringing a solution-oriented, problem-solving mindset to campaign development.
• Campaign performance analysis using defined KPIs and sharing actionable insights with the broader organization to guide future planning.
• Developing and maintaining toolkits and resources (e.g., calendars, asset trackers, presentation templates) that support operational consistency and transparency across teams.

Requirements

• 8+ years of experience in brand or product marketing, ideally in sports, entertainment, or consumer products.
• A deep understanding of sports culture and the NBA/NFL fan and collector ecosystem.
• Demonstrated experience managing licensed marketing programs and working with league or player associations (NBA or NFL experience a plus).
• Proven success in building and executing cross-functional marketing campaigns with a high bar for creativity and detail.
• Excellent collaboration and communication skills; adept at influencing stakeholders and aligning teams across departments and regions.
• Highly organized and execution-focused, with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical skills and comfort with marketing metrics, dashboards, and campaign performance reporting.
• Bachelor's degree in Marketing, Business, Communications or related field; advanced degree a plus.

Nice to Have

• NBA or NFL experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Advanced degree is a plus.