Senior Manager Programmatic

About the Role

Key Responsibilities

• Collaborate with internal cross-functional teams to align programmatic media efforts with overall business objectives.
• Oversee work for a team of programmatic Managers, guiding the implementation of DTC and HCP programmatic campaigns.
• Develop and execute comprehensive programmatic advertising strategies to drive brand awareness, engagement, and conversions.
• Collaborate with internal cross-functional teams and external partners to identify target audiences, develop segments, and optimize campaign performance.
• Integrate portfolio diversity initiatives into programmatic buying processes.
• Manage relationships with programmatic platforms, vendors, and media agency of record.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Assist with digital partnership agreements across key platforms, publishers, and data partners to secure optimal terms and inventory access.
• Establish ways of working with internal integrated media teams, brand marketers, CMO cross-functional teams, and external agencies.
• Cross-network education and information sharing to reinforce portfolio programmatic process and best practices.
• Cultivate and maintain relationships with key supply-side platforms, publishers, and ad exchanges.
• Partner with key stakeholders to improve digital activation timelines and processes.
• Lead ad quality improvement efforts, ensuring paid media delivers in fraud-free optimal environments.
• Work with key partners to develop programmatic QBRs for portfolio distribution.

Requirements

• BA/BS required.
• 6+ years of agency or client-side experience.
• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Deep understanding of programmatic advertising platforms.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
• Ability to thrive in fast-paced, dynamic corporate environment.

Nice to Have

• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
• Analytical mindset with the ability to measure and report on partnership performance.
• Understanding of media measurement norms, evolving landscape, and industry standards.
• Experience participating in video upfront process.

Qualifications

• BA/BS degree.

Benefits & Perks

• Annual base salary ranging from $120,800.00 to $201,400.00.
• Participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary.
• Eligibility to participate in Pfizer's share-based long-term incentive program.
• Comprehensive and generous benefits including a 401(k) plan with Pfizer Matching Contributions and additional Retirement Savings Contribution.
• Paid vacation, holiday and personal days, paid caregiver/parental and medical leave.
• Health benefits including medical, prescription drug, dental, and vision coverage.