Senior Manager, Strategic Marketing

About the Role

Key Responsibilities

• Lead marketing strategy across the entire guest journey, creating tailored, relevant experiences from executive-level programs to everyday dining moments.
• Bring a customer-first lens to every decision, ensuring marketing enhances satisfaction, engagement, and increases profitable growth.
• Align strategy with customer behavior, site nuances from breakroom, amenities, and café.
• Own quarterly and annual marketing planning across 10+ locations with built-in flexibility for trends, seasonality, and emerging insights.
• Develop merchandising strategies that elevate presentation and boost sales.
• Collaborate with Culinary on storytelling, launches, and experience design tied to menu cycles and marketing initiatives.
• Partner with Culinary, Finance, and Operations to ensure integrated execution and financial alignment.
• Maintain strong internal rhythms for communication, planning, and review.
• Manage a direct report and act as a unifying influential force across functions—translating strategic vision into executable action plans.
• Lead measurement strategy to track performance across all sites and programs.
• Clearly communicate the marketing and customer strategy to senior leadership, the client, and internal teams.
• Deliver clear, visually compelling updates that surface trends, customer feedback, and actionable insights.
• Continuously optimize marketing based on data, team feedback, and evolving client priorities.

Requirements

• 8+ years in strategic marketing, preferably with multi-site oversight or complex operational environments.
• Strong understanding of merchandising, customer behavior, and experience design.
• Demonstrated success in leading cross-functional initiatives and aligning internal partners.
• Excellent communicator and strategic thinker with strong organizational and storytelling skills.
• 3+ years managing a small team.
• Willingness to travel 50%+ and NYC-based.

Nice to Have

• Hospitality, food service, or retail industry experience is strongly preferred.

Qualifications

• Educational background not explicitly specified, but extensive experience in strategic marketing and team management is required.

Benefits & Perks

• Competitive salary range of $110,000-$135,000.
• Comprehensive benefit programs including medical, dental, vision, and work/life resources.
• Additional benefits such as retirement savings plans like 401(k), paid days off, parental leave, and disability coverage.
• Benefits vary by location and are subject to legal requirements and employee eligibility.