Senior Manager Trend Marketing - Miami

About the Role

Key Responsibilities

• Manage network and partner relationships with local artists and influencers in Miami, focusing on music, fashion, and streetwear/lifestyle.
• Collaborate with cross-functional teams on product placement, events, and marketing activities including brand communications, sales, and design.
• Define Culture Marketing partners and manage relationships to support global and local brand initiatives.
• Identify opportunities to connect artists and influencers to the brand through content creation, activations, events, seeding, and product collaborations.
• Collect and communicate local trend and market updates to the Culture Marketing head office and cross-functional teams.
• Assist the Senior Director in managing external agencies and implementing Culture Marketing strategies.
• Oversee category-specific Brand Marketing objectives for Miami community.
• Drive and implement strategic category plans with relevant teams.
• Manage all product ordering efforts for Culture Marketing needs, including forecasting, stock orders, and maintaining product knowledge.
• Place product orders for partners, arrange travel for talent and team, and manage partner requests.
• Manage coordination and usage of appearance, production, and PR services within contract terms, obtaining necessary approvals.
• Lead and execute culture marketing seeding strategies for partner collaborations.
• Ensure timely processing of invoices per contract schedules.
• Establish and maintain relationships within the Culture Marketing industry by attending relevant events.
• Contribute to planning and executing brand and Culture Marketing specific events, including concept development, staff management, outreach, and wrap-up.

Requirements

• Strong understanding of city and local community dynamics.
• Passion for music, fashion, and streetwear is preferred.
• Strong project management skills and ability to work well in a team environment.
• Ability to work independently under tight deadlines.
• Solid contacts within the music, fashion, and streetwear/lifestyle industries.
• Strong leadership and networking skills.
• Excellent communication skills and ability to present information effectively.
• Professionalism at all times.
• Ability to work unconventional hours including evenings and weekends.
• Willingness to travel domestically and internationally as needed.
• Proficiency in Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams).
• BA in public relations, communications, marketing, or related field.
• Minimum five (5) years of marketing experience within a consumer goods company.
• Experience with integrated marketing campaigns.
• Experience working in an international environment is an asset.

Nice to Have

• Experience working in an international environment.

Qualifications

• BA in public relations, communications, marketing, or related field.
• Minimum five (5) years marketing experience within a consumer goods company.

Benefits & Perks

• Flexible benefit account, parental leave, paid holidays, flex time, 401(k).
• Robust medical coverage including HSA or FSA options, dental, vision, prescription drug coverage.
• Adoption, surrogate, and fertility support.
• Short and long-term disability, basic life and AD&D insurance, with options for employee-paid coverage.
• Enrollment in adidas' 401k plan and Stock Purchase Plan with employer match.
• Education assistance and generous leave policies including 12 weeks of paid parental leave.
• Annual bonus based on company and personal performance.
• Prorated flexible time off accruing at .4388 hours per day, increasing with years of service.
• Twelve paid holidays annually.
• Workplace with a hybrid policy requiring in-office attendance Monday-Thursday, with remote work on Fridays, and in-office presence for certain collaborative tasks.