Senior Marketing Analyst

About the Role

Key Responsibilities

• Owns C-Shopper's Customer Insights platform adoption and consumption for assigned User groups to drive high platform usages and stickiness, thereby improving 7-Eleven decision-making and supporting customer retention, trips, and basket upsell opportunities.
• Manages retention and pursuit responsibilities among assigned Vendors to meet revenue growth objectives each year.
• Delivers guidance and case studies to demonstrate high-value insights to user groups, vetting analyses prior to sharing with SEI Merchants.
• Partners with user groups to act as the voice of the customer, helping to drive customer-centric sales and marketing strategies for suppliers, including coaching Vendors on opportunities.
• Implements Vendor Users' success processes, including onboarding and ongoing support strategies.
• Provides ad hoc project analytics and presentations to support complex external user needs and external supplier projects.
• Defines metrics for measuring program impact, user satisfaction, product usage, and growth or productivity of user groups.
• Develops strong partnerships with client user groups, fostering change champions to meet program objectives.
• Anticipates and removes barriers that hinder team delivery on project goals.
• Conducts and reports on user group evaluations and feedback.
• Communicates effectively with users and team members to promote adoption and success.
• Continuously reviews market and customer trends to improve user experience, operational excellence, and user skills, leveraging partner vendors.
• Presents weekly updates on implementations, operations, usages, and external monetization status to senior management.

Requirements

• Bachelor's degree; Master's degree preferred.
• 2+ years of experience in Customer Insights, Market Research, or Business Analysis using C-Shopper Gateway platform or other retailer loyalty data platforms.
• Experience analyzing retailer customer or POS data and deriving prescriptive actions in pricing, promotions, and assortment.
• Knowledge of both qualitative and quantitative data analytics methodologies.
• Excellent verbal and written communication skills.
• Ability to engage audiences with effective, data-based storytelling.

Nice to Have

• Experience with retailer loyalty data platforms beyond C-Shopper Gateway.

Qualifications

• Educational background includes a bachelor's degree, with a master's preferred.

Benefits & Perks

• For a general description of all benefits offered by 7-Eleven in the US for this position, please visit the provided link.