Senior Marketing Analyst- Data & Reporting

About the Role

Key Responsibilities

• Develop and present reports and dashboards to support marketing strategies.
• Design and execute audience segmentation strategies to improve targeting and personalization.
• Conduct A/B and multivariate testing to evaluate campaign effectiveness.
• Translate business needs into analytical frameworks and data-driven insights.
• Identify opportunities to improve marketing performance and student engagement through data-informed recommendations.
• Collaborate with cross-functional teams to ensure alignment between data insights and campaign execution.
• Collect and extract data from various sources using native interfaces and SQL.
• Collaborate with stakeholders to implement data transformations and resolve data quality issues.
• Provide data reports and present data and recommendations to senior leadership.
• Consult independently with leadership to revise reporting to better serve decision-maker needs.
• Implement and support marketing solutions, platforms, and services as a subject matter expert.
• Document procedures, instructions, and rules for knowledge sharing and standard operating procedures.
• Merge data from multiple sources for analysis, reports, and dashboards.
• Perform statistical analyses on merged data sets using tools such as R, SPSS, Pandas, or Orange.
• Develop and deliver marketing reports and dashboards to support retention strategies.
• Automate reports and dashboards to foster self-service business intelligence.
• Design, execute, and assemble data reports for ad-hoc analysis.

Requirements

• Bachelor's Degree in computer science, statistics, business or related field; Master's Degree preferred.
• 7 years of experience working with relational databases to develop custom data solutions, preferably in an educational setting.
• Experience with relational database design principles and multiple SQL languages, Oracle and Snowflake preferred.
• Experience working with technology platforms including Google Cloud Platform, Power BI, and CDP.
• Experience with CRM tools (Salesforce), student information systems (Banner), and marketing systems (Eloqua & Qualtrics).
• Experience with statistical packages such as SPSS and other methodologies.
• Expert knowledge of Microsoft Power BI and Report Builder; additional visualization tools like Cognos and Tableau are a plus.
• Ability to independently create custom applications and processes for data extraction, aggregation, and reporting.
• Ability to work independently with large data sets and troubleshoot technical issues involving data aggregation and reporting.
• Competency in all phases of application programming, including development, quality checks, and implementation.
• Ability to adapt to change in a fast-paced environment, be creative, and manage multiple priorities.

Nice to Have

• Experience with Google Cloud Platform, Power BI, CDP, Salesforce, Banner, Eloqua, Qualtrics, Canvas, E-Value, Survey Monkey.
• Knowledge of Microsoft Office suite including Excel, SharePoint, Forms, Power Automate.
• Experience with additional reporting and analytic visualization packages such as Cognos and Tableau.

Qualifications

• Bachelor's Degree in computer science, statistics, business or related field; Master's Degree preferred.
• 7 years of experience working with relational databases.

Benefits & Perks

• Paid holidays, flex time, 401(k) with 6% employer match.
• Health, dental, vision, life and disability insurance.
• Participation in Adtalem's Flexible Time Off (FTO) Policy.
• 12 Paid Holidays.