Senior Marketing Analytics Manager

About the Role

Key Responsibilities

• Own the analysis of marketing performance across the funnel—from impressions to closed-won deals.
• Evaluate campaign effectiveness across channels such as web, paid media, organic, email, ABM, and in-person/virtual events.
• Develop and deliver regular reports and dashboards that track pipeline creation, marketing-influenced revenue, and campaign attribution.
• Identify patterns and gaps to uncover new opportunities for pipeline acceleration.
• Collaborate closely with marketing leaders across demand generation, field marketing, events, web, digital, and operations to define KPIs, test hypotheses, and ensure alignment on business goals and performance benchmarks.
• Provide data-driven recommendations on budget allocation, audience targeting, creative strategy, and channel mix based on ongoing performance insights and historical trends.
• Build intuitive, executive-ready reporting frameworks that clearly communicate campaign impact using tools such as Tableau and Salesforce.
• Support pipeline forecasting and scenario planning, developing predictive models to prioritize marketing investments.
• Work with RevOps and MarOps to ensure measurement consistency and holistic visibility into GTM strategy effectiveness, including identifying points of improvement in data hygiene.

Requirements

• 7+ years of experience in marketing analytics, marketing operations, or data science—preferably in a B2B SaaS environment.
• Strong understanding of growth marketing and the SaaS demand generation funnel.
• Proven track record in delivering actionable insights that have driven measurable performance improvements.
• Experience analyzing multi-touch campaign data and managing attribution models.
• Fluency with tools such as Salesforce, Marketo, Tableau/Looker, Google Analytics, and Excel.
• SQL knowledge is a plus.
• Excellent communication skills with the ability to distill complex data into executive-level insights and recommendations.
• Strategic thinker with strong business acumen and the ability to challenge the status quo with data-backed perspectives.
• Comfortable working in a fast-paced, evolving environment and influencing cross-functional teams without direct authority.

Nice to Have

• SQL knowledge.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in marketing analytics and related tools is required.

Benefits & Perks

• Join an ambitious tech company reshaping the way people build digital experiences.
• Full-time employees receive Stock Options for the opportunity to share in the success of our company.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet.
• Work-Life balance and You Time with a generous amount of paid time off, including vacation, sick, compassion, education, and volunteer days.
• Company paid parental leave.
• Use your personal annual education budget to improve your skills and grow your career.
• Access to virtual and in-person events supporting learning and networking.
• An annual wellbeing stipend.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.