Senior Marketing Automation Prompt Engineer

About the Role

Key Responsibilities

• Own and manage one or more performance marketing channels, serving as the business lead responsible for channel strategy, execution, and results.
• Use AI and automation tools to scale marketing operations—driving efficiencies in campaign management, creative iteration, optimization, and reporting.
• Collaborate with a prompt engineer/technical partner to develop and refine systems that amplify human decision-making and accelerate marketing velocity.
• Continuously audit and validate AI-generated outputs to ensure business accuracy, correct errors, and improve model performance through feedback and iteration.
• Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development.
• Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic.
• Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance AI-driven marketing.
• Contribute to roadmap planning for AI-powered marketing tools, focusing on scaling, precision, and business impact.

Requirements

• 6-8 years of performance marketing experience, ideally in a programmatic or automation-heavy environment.
• Deep understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity.
• Strong analytical and problem-solving skills, with the ability to leverage data and AI systems for decision-making.
• Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes.
• Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems.
• High business judgment; able to quickly identify when AI-generated recommendations are off-track and adjust accordingly.
• Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment.
• Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies.

Nice to Have

• Experience with performance marketing channels and automation tools.
• Familiarity with AI and machine learning frameworks in marketing contexts.
• Technical background in data analysis or engineering.

Qualifications

• Educational background is not explicitly specified, but extensive experience in performance marketing is required.

Benefits & Perks

• Full benefits package including medical/dental/vision coverage.
• Paid time off and parental leave.
• Flexible work model and some office options.
• Travel perks, wellness & travel reimbursement, travel discounts, and IATAN membership.
• Career development resources.