Senior Marketing Automation Specialist

Bio-Techne

Minneapolis, MN

Full Time

Senior

70k-115k

16 days ago

Job Description

About the Role

The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on ROI and effectiveness. A successful candidate will stay abreast of new technologies and changes in the digital marketing environment to best serve the organization's objectives. The position involves continuously improving the efficiency and effectiveness of marketing business processes within Bio-Techne, a company dedicated to enabling cutting-edge research in Life Sciences and Clinical Diagnostics.

Key Responsibilities

Build and execute marketing campaigns across marketing automation and third-party platforms.
Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
Support QA and testing of all Marketo programs, individual assets, and integrations between platforms.
Support initiatives to integrate new third-party tools.
Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
Segment prospect database to target campaigns and improve message relevancy.
Apply tracking and reporting to all Marketing Automation tactics.
Assist with troubleshooting issues across all assigned business units.
Assist with Marketo data hygiene, system maintenance, and lead management.

Requirements

Bachelor's Degree required.
2-3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot, with Marketo preferred.
Knowledge of Adobe Creative Suite.
Familiar with email marketing, CRM, database concepts, and related concepts.
Knowledge of HTML and CSS; JavaScript a plus.
Strong ability to learn quickly.
Attention to detail and high accuracy in work.
Strong problem-solving skills.
Ability to work independently on routine assignments or projects.
Excellent communication skills, both oral and written.
Ability to plan, organize, and multi-task efficiently.
Ability to work in cross-functional teams with a solution-focused mindset and positive attitude.

Nice to Have

Experience with JavaScript.

Qualifications

Bachelor's Degree.

Benefits & Perks

Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
Investment in employees' financial futures through 401k plans, employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
Career development through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
Employee resource groups, volunteer paid time off, employee events, and charity drives to foster a culture of caring and belonging.
Accrued leave policy with paid holidays, paid time off, and paid parental leave.
A culture of empowerment and innovation where employees feel valued and encouraged to share new ideas.

Working at Bio-Techne

Bio-Techne fosters a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. The company invests in employee development, promotes a collaborative environment, and emphasizes a culture of caring and belonging through various employee resource groups and community initiatives.

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