Senior Marketing Automation Specialist

Bio-Techne

Denver, CO

Full Time

Senior

70k-115k

16 days ago

Job Description

About the Role

The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on ROI and effectiveness. The position requires staying abreast of new technologies and changes in the digital marketing environment to best serve organizational objectives and continuously improve marketing processes. Bio-Techne is a company dedicated to enabling cutting-edge research in Life Sciences and Clinical Diagnostics, providing tools for researchers to treat and prevent disease worldwide.

Key Responsibilities

Build and execute marketing campaigns across marketing automation and third-party platforms.
Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads within assigned timelines.
Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
Support QA and testing of all Marketo programs, assets, and integrations between platforms.
Support initiatives to integrate new third-party tools.
Participate in strategy sessions for assigned business units with campaign development, updates, and data-driven recommendations.
Segment prospect database to target campaigns and improve message relevancy.
Apply tracking and reporting to all Marketing Automation tactics.
Assist with troubleshooting issues across all assigned business units.
Assist with Marketo data hygiene, system maintenance, and lead management.

Requirements

Bachelor's Degree.
2-3 years of experience in marketing automation/email marketing with tools such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot, with Marketo preferred.
Knowledge of Adobe Creative Suite.
Familiarity with email marketing, CRM, database concepts, and related areas.
Knowledge of HTML and CSS; JavaScript is a plus.
Strong ability to learn quickly and attention to detail.
Strong problem-solving skills.
Ability to work independently on routine assignments or projects.
Excellent communication skills, both oral and written.
Ability to plan, organize, and multi-task efficiently.
Ability to work in cross-functional teams with a solution-focused mindset and positive attitude.
Capable of taking initiative and growing own skillset.

Nice to Have

JavaScript knowledge.

Benefits & Perks

Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, legal, and ID shield.
Investment in employees' financial futures through 401k plans, employee stock purchase plan (ESPP), HSA, FSA, and Dependent Care FSA.
Career development through mentorship, promotional opportunities, training, tuition reimbursement, and internship programs.
Employee resource groups, volunteer paid time off, employee events, and charity drives.
Accrued leave policy with paid holidays, paid time off, and paid parental leave.