Senior Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and increase account intimacy.
• Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities for targeted marketing programs.
• Design and implement 'always-on' competitive campaigns to maintain pressure, intercept key accounts, and capture market share.
• Manage the entire campaign lifecycle, including intelligence gathering, strategy formulation, execution, optimization, and post-campaign analysis.
• Partner with and direct external agencies to ensure campaign activities are sharp, on-brand, and goal-focused.
• Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams around a unified GTM approach.
• Translate complex competitive intelligence and business objectives into clear, impactful campaign plans.
• Communicate campaign strategies, progress, and results to stakeholders, including executive leadership.
• Define and own KPIs for all campaigns, focusing on competitor displacement rates, logos acquired, and market share shifts.
• Lead post-campaign inspections to analyze performance, identify lessons learned, and drive continuous improvement.
• Collaborate with Marketing Operations to build and refine reporting dashboards for real-time campaign performance insights.
• Analyze campaign data to measure account takeover and optimize strategies for maximum impact.
• Manage the competitive campaign budget with accuracy, providing forecasts and spend updates.
• Maintain a deep understanding of the competitive landscape, including rivals' strategies, products, pricing, and vulnerabilities.
• Work with market intelligence teams to ensure a steady flow of actionable insights for campaign leverage.
• Use customer and competitive data to craft targeted, personalized messaging highlighting Citrix's advantages.

Requirements

• Proven experience in a campaign management or performance marketing role with a focus on competitive strategy, preferably within the B2B technology sector.
• Track record of developing and executing marketing campaigns that have measurably impacted competitors and driven results.
• Strong ability to analyze competitive landscapes and translate insights into effective marketing strategies.
• Experience managing multi-channel campaigns from strategy to post-analysis.
• Ability to collaborate cross-functionally with product, content, GTM, legal, and external agencies.
• Excellent communication skills to convey campaign strategies and results to stakeholders and leadership.
• Strong analytical skills to interpret campaign data and optimize performance.
• Budget management skills with the ability to forecast and monitor spend accurately.

Nice to Have

• Experience in the B2B technology or cloud software industry.
• Familiarity with competitive intelligence tools and market analysis techniques.
• Experience working with marketing automation and reporting dashboards.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.