Senior Marketing Campaign Manager

About the Role

Key Responsibilities

• Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and increase account engagement.
• Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities for targeted marketing programs.
• Design and implement 'always-on' competitive campaigns to maintain market pressure, intercept key accounts, and capture market share.
• Manage the entire campaign lifecycle, including intelligence gathering, strategy formulation, execution, optimization, and post-campaign analysis.
• Partner with external agencies to ensure campaign activities are sharp, on-brand, and goal-focused.
• Serve as the company's subject matter expert for competitive marketing campaigns, aligning internal teams around a unified GTM approach.
• Translate complex competitive intelligence into clear, actionable campaign plans.
• Communicate campaign strategies, progress, and results to stakeholders, including executive leadership.
• Define and own KPIs for campaigns, focusing on competitor displacement, market share shifts, and customer acquisition from competitors.
• Lead post-campaign reviews to analyze performance, identify lessons learned, and improve future strategies.
• Collaborate with Marketing Operations to develop and refine reporting dashboards for real-time campaign performance insights.
• Analyze campaign data to measure account takeover success and optimize strategies for maximum impact.
• Manage the campaign budget with accuracy, providing forecasts and updates.

Requirements

• Proven experience in campaign management or performance marketing with a focus on competitive strategy, preferably in B2B technology.
• Successful track record of developing and executing marketing campaigns that impact competitors and drive business growth.
• Tenacious, results-obsessed mindset with a proactive, creative approach to problem-solving.
• Strong analytical skills and experience in competitive intelligence gathering and analysis.
• Excellent project management skills in fast-paced, competitive environments.
• Exceptional communication and influencing skills to lead cross-functional teams.
• Data-driven expertise in marketing analytics, reporting, and using data to demonstrate success.
• Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools.
• Fluency in English, both oral and written.

Nice to Have

• Experience within the B2B technology sector.
• Advanced knowledge of competitive intelligence tools and techniques.
• Experience working with cross-functional teams including GTM, product, content, and legal.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits & Perks

• Life insurance
• 401(k) plan with company match
• Healthcare benefits
• Disability benefits
• Paid time off