Senior Marketing Director (Hybrid)

About the Role

Key Responsibilities

• Effective management, mentoring, and developing the marketing team
• Develop and execute a Marketing strategy and roadmap
• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Accountability for the Marketing functional budget
• Build relationships with stakeholders through creative PR strategies
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for executive leadership
• Provide guidance and ideas to organize effective marketing events
• Develop positioning and messaging for the company and product lines, including use cases, buyer personas, customer lifecycle messaging, and sales enablement materials
• Work with product teams to identify packaging and campaign strategies to optimize revenue and customer behavior
• Collaborate with product management, global sales, and services teams to develop and execute launch plans for product enhancements and new products
• Create personas and understand audience segmentation; develop plans to beat competitors
• Ensure product narratives are brought to life through integrated content marketing, SEO, and digital campaigns to build pipeline and support revenue goals

Requirements

• Proven work experience as a marketing team leader and manager
• Ability to travel globally up to 25% of the time
• Prior P&L experience and ability to execute successful marketing campaigns
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership, communication, analytical, and project management skills
• Strategic mindset with the ability to make difficult decisions
• Experience working with C-level executives and customer contacts
• Solid knowledge of SEO, web analytics, and Google Adwords
• Experience with Asana, Eloqua, Microsoft Teams / Power BI, Salesforce, and Oracle software tools preferred

Nice to Have

• Experience with working and interfacing with C-level executives and customer contacts
• Experience with Asana, Eloqua, Microsoft Teams / Power BI, Salesforce, and Oracle software tools

Qualifications

• Experience managing a marketing team and promotional projects
• Ability to develop and implement marketing strategies
• Experience with digital marketing and campaign management

Benefits & Perks

• Generous Medical, Dental, Vision, and Life Insurance package
• HSA and 401(k) options with company matching
• Travel insurance coverage
• Employee Wellbeing programs including EAP and Wellness initiatives
• Support for community volunteering