Senior Marketing Director (Hybrid remote friendly)

Imagine Communications

Plano, TX

Full Time

Director

about 1 month ago

Job Description

About the Role

Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues. The company values employee wellbeing, offering comprehensive health insurance, retirement options, travel insurance, wellness programs, and community volunteer support. Reporting to the Chief Product Officer, the Senior Director of Marketing will lead the marketing department, designing and implementing strategies aligned with business goals, managing teams, budgets, brand, channels, and data analytics to drive growth and brand awareness.

Key Responsibilities

Effective management, mentoring, and developing the marketing team
Develop and execute a Marketing strategy and roadmap
Develop and implement a cohesive marketing plan to increase brand awareness
Set current and long-term goals for internal teams
Accountability for the Marketing functional budget
Build relationships with stakeholders through creative PR strategies
Monitor all marketing campaigns and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for executive leadership
Provide guidance and ideas to organize effective marketing events
Develop positioning and messaging for the company and product lines, including use cases, buyer personas, customer lifecycle messaging, and sales enablement materials
Work with product teams to identify packaging and campaign strategies to optimize revenue and customer behavior
Collaborate with product line management, global sales, and services teams to develop and execute launch plans for product enhancements and new products
Create personas and understand audience segmentation, competition, and buying criteria
Ensure product narratives are brought to life through integrated content marketing, SEO, and digital campaigns to build pipeline and support revenue goals

Requirements

Proven work experience as a marketing team leader and manager
Ability to travel globally up to 25% of the time
Prior P&L experience and ability to execute successful marketing campaigns
Experience with CRM software and digital marketing tools and techniques
Strong leadership, communication, analytical, and project management skills
Strategic mindset with the ability to make difficult decisions
Experience working with C-level executives and customer contacts
Solid knowledge of SEO, web analytics, and Google Adwords
Experience with Asana, Eloqua, Microsoft Teams / Power BI, Salesforce, and Oracle software tools preferred

Nice to Have

Experience with working and interfacing with C-level executives and customer contacts
Experience with Asana, Eloqua, Microsoft Teams / Power BI, Salesforce, and Oracle software tools

Qualifications

Experience managing a marketing team and executing end-to-end promotional projects
Ability to develop and implement marketing strategies and campaigns
Experience with digital marketing, content marketing, and campaign management

Benefits & Perks

Generous Medical, Dental, Vision and Life Insurance package
HSA and 401(k) options with company matching
Travel insurance coverage
Employee wellbeing programs including EAP and Wellness programs like LifeSpeak and Vitality
Support for community volunteering

Working at Imagine Communications

Celebrating difference, together stronger. At Imagine Communications, we don't just accept difference — we celebrate it, support it, and thrive on it for the benefit of our customers, employees, products, and communities. We are committed to providing an environment of mutual respect and are proud to be an equal opportunity workplace and an affirmative action employer.

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