Senior Marketing Executive (12 Months Contract)

Informa

New, KY

Contract

Senior

14 days ago

Job Description

About the Role

This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office. Reports to: Senior Marketing Manager. We are seeking a dynamic and tech-savvy Senior Marketing Executive to develop, implement, and optimize integrated marketing campaigns for trade shows, products, and events. The role involves driving multi-channel marketing strategies, managing content, and collaborating with partners and stakeholders to enhance brand reputation and achieve campaign goals.

Key Responsibilities

Develop and execute comprehensive marketing plans and campaigns across various channels (digital and offline).
Coordinate with creative and related teams to implement content strategies that engage audiences and optimize ROI.
Manage marketing materials and ensure timely delivery within budget.
Use data and analytics to optimize targeting and segmentation of campaigns.
Build and maintain long-term relationships with partners, media, and content providers.
Oversee multi-channel marketing execution, including digital advertising, PPC, SEO, email marketing, and social media.
Track campaign performance, providing insights and recommendations for continuous improvement.
Ensure that all campaigns align with acquisition, engagement, retention, and brand awareness goals.
Work independently with minimal supervision, showing strong initiative and time-management skills.

Requirements

Experience in developing and implementing integrated marketing campaigns across multiple channels.
Strong understanding of digital marketing tools and strategies, including digital advertising, PPC, SEO, email marketing, and social media.
Ability to analyze data and use analytics to optimize campaign performance.
Excellent communication and relationship-building skills.
Strong initiative and time-management skills.
Ability to work independently with minimal supervision.

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