Senior Marketing Executive

About the Role

Key Responsibilities

• Inputs into marketing strategies for the Proposition and portfolio(s) and supports the definition of marketing and portfolio objectives and key metrics (KPIs) to support growth in the Proposition offerings and drive revenue
• Translates marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
• Partners with sales, product and marketing teams to prioritise and target audiences, and undertakes campaign planning and budgeting for multi-channel and cross device marketing by proposition to deliver campaign metrics
• Ensures campaign execution aligns with brand identity (e.g. language and tone of voice) and Informa brand
• Leads the development of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the Proposition or portfolio
• Leads campaign content development with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Leverages in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
• Manages budgets for specific campaigns and optimises spend according to metrics
• Supports ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance
• Manages processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
• Delivers marketing campaigns and develops core and specialist skills to improve marketing effectiveness (e.g. SEO)

Requirements

• Experience in developing and executing marketing strategies and campaigns
• Ability to translate strategies into measurable campaign metrics and goals
• Strong collaboration skills with sales, product, and marketing teams
• Budget management and optimization skills
• Data analysis and data-driven decision-making capabilities
• Knowledge of multi-channel and cross-device marketing
• Understanding of campaign content development and customer journey mapping
• Familiarity with marketing platforms and tracking tools

Nice to Have

• Experience with SEO and other marketing effectiveness techniques
• Experience in audience segmentation and personalization
• Knowledge of brand management and brand identity alignment