Senior Marketing Lead- New Branch Marketing

About the Role

Key Responsibilities

• Lead New Branch Marketing strategy to build awareness of PNC in new communities and increase consideration among prospective customers. This may include promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital and radio.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Lead and oversee New Branch marketing design and execution by collaborating with agency partners, marketing colleagues, sales and distribution.
• Drive a customer focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Develop and execute integrated, multi-channel strategic marketing plans for products/initiatives/channels.
• Support the team in development and prioritization of business and marketing objectives, value propositions, and target segments.
• Translate business outcomes into marketing strategies and execute complex, integrated marketing programs including advertising, sales content, and internal communications.
• Influence and coordinate with legal, compliance, finance, risk, and other key partners to ensure program success.
• Act as a point of contact with product and digital teams to coordinate strategy and development.

Requirements

• Demonstrated track record in designing customer-centric marketing.
• A curious and analytical mindset with experience in applying data-driven marketing into decision making.
• Passion for thinking differently and exploring new ideas for personalized and disruptive marketing approaches.
• A self-starter with proven skill in leading and working across multiple functional organizations.
• Strategic thinker with ability to leverage large data sets for decision making, with a focus on test-and-learn.
• Understanding of customer behavior research, metrics, and trends.
• Strong written and verbal communication skills to influence senior and executive leadership.
• 8+ years' consumer marketing experience, including marketing strategy.

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Qualifications

• Bachelors degree
• Industry relevant experience of 8+ years
• No required certifications or licenses

Benefits & Perks

• Medical/prescription drug coverage (with Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including fully paid programs
• Robust wellness program with financial incentives
• Paid time off including maternity/parental leave, holidays, vacation days, and occasional absence days