Senior Marketing Lead- New Branch Marketing

About the Role

Key Responsibilities

• Lead New Branch Marketing strategy to build awareness of PNC in new communities and increase consideration among prospective customers.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Lead and oversee New Branch marketing design and execution by collaborating with agency partners, marketing colleagues, sales and distribution.
• Drive a customer focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Requirements

• Demonstrated track record in designing customer-centric marketing.
• A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.
• Passion for thinking differently and exploring new ideas to bring to life meaningful personalization in unique and disruptive ways.
• A self-starter with proven skill in leading and working across multiple and distinct functional organizations in support of specific business priorities.
• Strategic thinker with the ability to leverage large data sets to make data-driven decisions, with a focus on test-and-learn.
• Understanding of customer behavior research, metrics, and trends, to partner with Research team on customer segment studies.
• Strong written and verbal communication skills with the ability to glean insights from data and develop a compelling story to influence outcomes with senior and executive leadership.
• 8+ years' consumer marketing experience, including marketing strategy.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Qualifications

• Bachelor's degree (higher education such as a Masters degree, PhD, or certifications is desirable).
• Industry relevant experience of 8+ years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Benefits & Perks

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• Paid time off options include maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year; between 15 to 25 vacation days each year depending on career level; and years of service.