Senior Marketing Lead- New Branch Marketing

About the Role

Key Responsibilities

• Lead New Branch Marketing strategy to build awareness of PNC in new communities and increase consideration among prospective customers.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Lead and oversee New Branch marketing design and execution by collaborating with agency partners, marketing colleagues, sales and distribution.
• Drive a customer focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Requirements

• Demonstrated track record in designing customer-centric marketing.
• A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.
• 8+ years' consumer marketing experience, including marketing strategy.
• Strong written and verbal communication skills with the ability to glean insights from data and develop a compelling story to influence outcomes with senior and executive leadership.
• Understanding of customer behavior research, metrics, and trends, to partner with Research team on customer segment studies.
• Ability to lead and work across multiple and distinct functional organizations in support of specific business priorities.

Nice to Have

• Advertising
• Content Marketing
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Acumen
• Business Analytics
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems
• Matrix Management

Qualifications

• Bachelor's degree (higher education such as a Masters or PhD is desirable).
• Industry relevant experience typically 8+ years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience may be considered.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options.
• Employee and spouse/child life insurance; short and long-term disability protection.
• 401(k) with PNC match, pension and stock purchase plans.
• Dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement.
• Educational assistance, including fully paid programs; wellness program with financial incentives.
• Paid time off including maternity and/or parental leave, up to 11 paid holidays, 8 occasional absence days, 15 to 25 vacation days depending on career level.