Senior Marketing Lead- New Branch Marketing Senior Marketing Lead- New Branch Marketing

About the Role

Key Responsibilities

• Lead New Branch Marketing strategy to build awareness of PNC in new communities and increase consideration among prospective customers, including promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital, and radio.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance and core KPIs, leveraging data insights and competitive trends to create an interconnected strategy.
• Lead and oversee New Branch marketing design and execution by collaborating with agency partners, marketing colleagues, sales, and distribution.
• Drive a customer-focused culture by leveraging broader bank relationships, systems, and knowledge, using best-in-class, customer-first strategies.
• Understand how the bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Translate business outcomes into marketing strategies and execute complex, integrated marketing programs including advertising, sales content, and internal communications.
• Coordinate with legal, compliance, finance, risk, and other key partners to ensure activities are compliant and effective.
• Lead partnerships with agencies, third parties, and internal teams to develop and execute programs and initiatives.
• Make decisions to ensure business programs and customer expectations are met, acting as a point of contact with product and digital teams.

Requirements

• Demonstrated track record in designing customer-centric marketing.
• A curious and analytical mindset with experience applying data-driven marketing to drive competitive advantage.
• Passion for thinking differently and exploring new ideas for personalized and disruptive marketing approaches.
• Self-starter with proven ability to lead and work across multiple functional organizations.
• Strategic thinker with ability to leverage large data sets for data-driven decisions, focusing on test-and-learn methodologies.
• Understanding of customer behavior research, metrics, and trends, with ability to partner with research teams.
• Strong written and verbal communication skills to influence senior and executive leadership.
• 8+ years of consumer marketing experience, including marketing strategy.

Nice to Have

• Experience with advertising, content marketing, digital marketing, and marketing programs.
• Knowledge of marketing systems, competitive advantages, and negotiation skills.
• Higher education such as a Master’s degree, PhD, or relevant certifications.

Qualifications

• Typically requires a university/college degree; higher education such as a Master’s or PhD is desirable.
• Industry-relevant experience of 8+ years.
• Specific certifications or licenses are often required.

Benefits & Perks

• Medical/prescription drug coverage with Health Savings Account feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short and long-term disability protection.
• 401(k) with PNC match, pension, and stock purchase plans.
• Dependent care reimbursement, back-up child/elder care, adoption, surrogacy, and doula reimbursement.
• Educational assistance including fully paid programs.
• Wellness programs with financial incentives.
• Paid time off including holidays, vacation days, parental leave, and occasional absence days.