Senior Marketing Manager

About the Role

Key Responsibilities

• Lead the day-to-day management of 360-degree marketing and communications campaigns as part of the community of practice model.
• Enhance current campaigns, evaluate outcomes, report on outcomes to clinical leadership, and make strategic adjustments to optimize outcomes.
• Cultivate a deep understanding of the business goals and objectives of the clinical service areas of coverage; participate in strategic planning and critical department meetings.
• Develop a deep understanding of campaign and project performance metrics for comprehensive lookbacks and ongoing stakeholder reporting.
• Utilize effective project management skills to track and remain accountable for all elements of each ongoing project across service lines.
• Identify and assess new opportunities for service line growth, bringing recommendations to the Director / Relationship Lead.
• Identify compelling patient stories, research studies, and complex cases; develop and execute plans to share these stories to enhance reputation.
• Develop marketing plans to support clinical presence at industry conferences across owned channels and media.
• Evaluate, prioritize, execute, and track web edit requests and new pages in collaboration with the Strategy, Digital, and Program Measurement COE.
• Promote high-profile new recruits and new centers/programs through comprehensive marketing plans.
• Act as a key partner to service line department heads, assisting in executing marketing and communication strategies.
• Partner with teams across CMGCA Centers of Excellence to ensure campaigns incorporate all perspectives and align with strategic objectives.
• Collaborate with the Strategy, Digital, and Program Measurement COE to establish measurement strategies and KPIs.
• Work with physicians, researchers, and marketing experts to identify growth opportunities and position content effectively.
• Educate stakeholders about CMGCA offerings and support clinical leaders.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience in healthcare or hospital operations.
• Proven ability to work effectively in a highly matrixed environment.
• Strong interpersonal skills with a proven track record in building and maintaining relationships.
• Exceptional leadership skills, including the ability to influence, teach, inspire, motivate, and collaborate.
• Strong analytical skills with the ability to learn and apply data-driven insights.
• Excellent project management, communication, and data analysis skills.
• Excellent verbal and written communication skills.
• Strong attention to detail.
• Ability to work with cross-functional teams.
• Experience working with Cancer, Neurology, Neurosurgery, Otolaryngology, Urology, and/or Ophthalmology clinical services and/or in a related healthcare field (preferred).

Nice to Have

• Experience working with Cancer, Neurology, Neurosurgery, Otolaryngology, Urology, and/or Ophthalmology clinical services and/or in a related healthcare field.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of experience in healthcare or hospital operations.

Benefits & Perks

• Comprehensive benefits and wellness package supporting career development, family, and retirement.
• Access to financial security benefits, generous time-off, employee resources groups, and holistic employee wellness programs focusing on physical, mental, nutritional, sleep, social, financial, and preventive care.