Senior Marketing Manager

About the Role

Key Responsibilities

• Collaborate with the program's Executive Director to build plans to promote research reports and sentiment data with impactful content such as videos, papers, and web articles.
• Manage all marketing tactics associated with the Center for Investor Insight, including production of digital research reports and web content.
• Support macro content communication calendar by working with macro specialists and portfolio strategists, including weekly emails, quarterly webinars, and content updates.
• Maintain macro landing page content with weekly updates and enhance it with ongoing compelling content.
• Manage a media schedule with Morningstar, including delivering creative for digital ad placements, collaborating with media buyers, and cycling new creative every 6-8 weeks.
• Develop emails for distribution to Morningstar subscribers and review metrics to inform future placements and creative strategies.
• Oversee and maintain brand/corporate content, including web content, quarterly pitch books, messaging playbooks, and outlook campaigns.
• Develop comprehensive creative briefs and plans outlining goals, target audiences, key messages, and critical metrics.
• Work closely with Marketing Operations to ensure projects are well executed and maintain content on US websites in collaboration with Editorial and Digital teams.

Requirements

• A minimum of five years of relevant marketing experience, preferably in financial services or a highly regulated business environment.
• BS/BA degree in a relevant subject area.
• Prior experience with investments or investment marketing.
• Strong attention to detail and proven effectiveness in project management.
• Strong oral and written communication skills.
• Strong presentation skills.
• Ability to thrive in complex marketing operations environments with workflow and compliance tools.
• Ability to build relationships and collaborate effectively across the organization.
• Takes initiative and demonstrates ownership and accountability for projects.
• Ability to clearly articulate plans, progress, and marketing recommendations.
• Skilled in developing creative briefs and marketing campaign plans.
• Proactive, can-do attitude, and ability to lead and prioritize multiple projects.
• Experience with implementing, collecting, and analyzing metrics to evaluate marketing effectiveness.
• Ability to work effectively with internal and external partners such as Editorial, Design, Marketing Operations, and Compliance.

Nice to Have

• FINRA licenses (SIE, 6, 26).
• Experience with workflow tools, compliance tools, Seismic, Salesforce.
• Experience with digital marketing and content management systems like Workfront, Saifr, Co-pilot.
• Experience in a financial or investment environment.

Qualifications

• BS/BA degree in relevant subject area.

Benefits & Perks

• Comprehensive medical, dental and vision insurance.
• Paid time off.
• 401k plan.
• Tuition reimbursement.
• Student loan repayment program.
• Wellness benefits and volunteer programs.